User Experience & Adoption Lead

About Us Kheyti helps smallholder farmers battle climate change through the "Greenhouse-in-a-Box", a low-cost greenhouse bundled with end-to-end services. Designed for smallholders, our greenhouse fits in 2% of their land, costs 33% lower than regular greenhouses, protects crops from environmental risks and grows 7x more food with 50x water efficiency. Along with the greenhouse, we work with partners to offer farmers financing, input linkage, training and market linkage services, creating a seamless path towards steady additional incomes of upto ₹1,00,000/year, a 3x increase in farm incomes. See this 2.5 minute video for more . Through a culture of farmer centric design, we've brought down the cost of the greenhouse significantly to 90% lower than mainstream greenhouses. We've created collaborations with >100 organisations to offer farmers services. We've proven the model with 300 farmers today and will be serving 2,000 farmers in 12 months. We've won various awards for our initial work and have been featured in NatGeo , Outlook Business , FastCo , and Forbes . We are supported by DRK Foundation , Mulago Foundation , Cartier Philanthropy and Acumen . Our vision is to serve a million farmers in 10 years. Job Description Looking for a hands-on behaviour change and UX expert to anchor product development and adoption in user insights and behavioural science. About Kheyti Kheyti is an agri-tech that helps farmers double incomes and be climate resilient and sustainable. We democratize access to high-tech agriculture solutions by making them farmer-centric, low-cost and by bundling end-to -end services. Our vision is to see every farmer climate-smart. The Opportunity You will take ownership of user research and behaviour-led design across our products and services . You will partner with product teams to make development farmer-first and with marketing and operations teams to ensure smoother adoption among farmers and team. Job Type: Full Time Location: Hyderabad/Remote Reporting to: VP of Product Level : Sr. Manager / Head Key Responsibilities Lead user research with farmers and field staff to understand behaviours and adoption barriers , and translate into product direction. Design and iterate user experiences and based on real usage and feedback . Apply behaviour change principles to product design and rollout to drive adoption and sustained use . Partner with Product and Engineering to turn research insights into improvements . Work with Marketing and Operations on behaviour-led onboarding and adoption strategies for farmers and internal staff. Stay hands-on through pilots and scale-up, maintaining learning loops as products scale. Who we are looking for We are looking for a hands-on professional who will own the practice of deeply understanding farmer needs , behaviours, and preferences combine that understanding with behavioral science to inform our product strategy, development process, marketing, and adoption. This is not a pure research or design role . We are looking for someone who can research, design, and collaborate with teams to implement . Must-Haves Experience in user research, product design, behavioural design, or related roles . Strong understanding of behaviour change concepts and experience in applying them. Experience working with various teams to translate research and conceptual insights into actions and getting them implemented . Comfort (and enjoyment ) with field - based research and direct interaction with users . Experience with technology