UK - OMD EMEA - Senior Paid Search Manager

About the Role: OMD EMEA is looking for a talented and experienced Senior Account Manager, Paid Search to join our growing team in London. Based in our Charing Cross Road office, you will play a key role in delivering Paid Search strategy and campaign execution for one of the world’s most innovative and influential brands. This role spans planning, activation, optimisation, and reporting across major Paid Search platforms including Google, Amazon, and Bing. You’ll support the development of both local and global strategies, combining hands-on campaign management with strategic thinking and leadership. As a senior member of the team, you’ll also mentor junior colleagues, contribute to process improvements, and help drive best-in-class Paid Search performance across multiple markets. What You’ll Be Doing Campaign Strategy & Execution Support the development and implementation of Paid Search strategies across Google, Amazon, and Bing Manage end-to-end campaign setup, optimisation, audience segmentation, and reporting Conduct keyword research, audience analysis, ad copy development, and A/B testing Ensure campaigns follow best practices, QA standards, and naming conventions Identify opportunities for automation, efficiency, and performance improvement Work closely with planning teams to align Paid Search activity with broader cross-channel strategies Support adoption of new platform features, beta opportunities, and innovative solutions Performance & Reporting Deliver regular performance reports with clear, actionable insights Analyse campaign data to identify trends and optimisation opportunities Support KPI tracking and measurement frameworks in collaboration with analytics teams Monitor campaign pacing, forecasting, and budget allocation to ensure delivery against plans Client & Partner Management Build strong relationships with internal stakeholders, clients, platform representatives, and technology partners Present campaign updates, insights, and recommendations in client meetings Collaborate with platform partners on performance improvements and new opportunities Support strategic recommendations and test-and-learn initiatives Team Collaboration & Mentorship Mentor and support junior team members in campaign management and Paid Search best practices Contribute to team workflows, processes, and knowledge sharing Help foster a collaborative, high-performing team culture What We’re Looking For Essential Skills & Experience Strong hands-on experience across Paid Search platforms including Google Ads, Bing Ads, and Amazon Search Experience using third-party bid management tools such as SKAI or similar platforms Proven ability to manage campaigns and contribute to strategic planning Strong communication and client-facing skills Good understanding of e-commerce and brand-led Paid Search strategies Advanced Excel and reporting capabilities Excellent organisational skills with the ability to manage multiple priorities in a fast-paced environment Proactive, solutions-focused, and detail-oriented approach Desirable Experience Experience with attribution and analytics platforms such as Singular Exposure to YouTube Ads, retail media, or other performance marketing channels Understanding of cross-channel media planning and attribution models Familiarity with emerging AI tools and trends within the search landscape About the Agency: At OMD EMEA, we strive to deliver on our promise of ‘ better decisions, faster ‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent. Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework. Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process. Flexible Working At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30. We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work. Be Your Best We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you. Diversity, Equity & Inclusion at OMG At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented. We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.