Traffic Growth and SEO Lead

We are looking for a highly experienced, proactive, and ownership-driven SEO & Traffic Lead Growth to lead and scale traffic acquisition across all major channels for a global media platform in the crypto industry. This is a hybrid strategic and hands-on role combining SEO leadership, traffic analytics, and multi-channel growth management. The right candidate will take full responsibility for traffic performance so leadership never has to worry about whether this direction is progressing. Key Responsibilities: Traffic Ownership & Growth - Own and continuously grow total platform traffic across all channels - Monitor, analyze, and optimize traffic performance across organic search, AI-driven discovery platforms, social media, referral and partnership channels, direct and brand traffic, and app traffic - Build a unified traffic measurement and attribution framework - Identify growth opportunities and execute scalable acquisition strategies - Take full accountability for traffic KPIs and growth targets SEO Leadership - Define and execute global SEO strategy for an international media platform - Deeply understand search engine algorithms, indexing, crawling, and ranking factors - Lead technical, content, and authority SEO initiatives - Ensure proper site architecture, internal linking, indexation, and performance optimization - Monitor and react to algorithm updates and industry changes ASO & App Discovery (Preferred) - Oversee App Store Optimization strategy and improve app visibility, conversion, and acquisition from mobile marketplaces Analytics & Forecasting - Build traffic forecasting models across channels, predict growth scenarios and define realistic targets - Track performance vs forecast and adjust strategy proactively - Create executive-level reporting and actionable insights Technical & Execution Management - Translate growth needs into clear technical tasks for developers and product teams - Define SEO and traffic-related product requirements for website, mobile apps, and distribution systems Team & Vendor Leadership - Build and manage a distributed network of specialists including freelancers, agencies, and part-time experts - Ensure quality execution and measurable outcomes Strategy & Planning - Develop a long-term traffic growth strategy - Identify key leverage points and scalable channels Continuously test, validate, and iterate growth hypotheses Requirements: - 7+ years in SEO, growth, or traffic leadership roles - Proven track record of scaling traffic for large media, content, or platform businesses - Strong expertise in technical SEO, analytics, and search behavior - Experience managing multi-channel traffic ecosystems - Ability to own strategy and execute hands-on - Strong analytical mindset and forecasting ability - Experience working with international audiences and markets - Deep understanding of modern traffic sources, including AI-driven discovery - Ability to translate business goals into technical and growth execution Nice to Have - Experience in crypto, fintech, or Web3 - ASO experience - Existing network of trusted SEO or growth specialists Success Metrics - Sustainable growth of total traffic - Channel diversification and reduced dependency risk - Accurate traffic forecasting and delivery vs plan, clear visibility and control over all traffic sources - Measurable SEO and discovery performance improvements - Scalable and repeatable growth framework