About this role
Role Purpose: The Trade Activator is responsible for engaging with consumers at general trade points of sale to generate leads of legal-age smokers and promote awareness of IQOS technology as a better alternative to cigarettes. This role also involves educating retailers on IQOS products and equipping them with the knowledge to guide consumers effectively. Key Responsibilities: Consumer Engagement: Approach and interact with consumers entering general trade POS. Explain IQOS technology and its benefits as a smoke-free alternative. Generate qualified leads of legal-age smokers. Retailer Education: Train retailers on IQOS product features and selling techniques. Ensure retailers understand how to educate consumers purchasing IQOS devices. Brand Advocacy: Represent IQOS professionally and maintain compliance with legal age and regulatory requirements. Support awareness campaigns and activations in assigned territories. Reporting & Feedback: Share insights from consumer interactions and retailer feedback with the team. Required Skills & Competencies: Approachability & Communication: Strong interpersonal skills; ability to initiate conversations confidently. Clear and persuasive communication to explain product benefits. Sales & Activation Mindset: Basic understanding of sales principles (experience preferred but not mandatory). Ability to influence consumer decisions and drive product adoption. Training Capability: Ability to educate and motivate retailers effectively. Adaptability & Resilience: Comfortable working in dynamic, on-ground environments. Ability to handle objections and maintain professionalism. Compliance Awareness: Strict adherence to legal age verification and company guidelines. Qualifications: Bachelor Degree. Limited professional experience required; prior exposure to sales or consumer engagement is an advantage. Fluent in local language, good English level.