Overview
D’Addario & Company is the world’s largest manufacturer and distributor of musical instrument accessories. As a U.S.-based manufacturing leader, we pride ourselves on high-automation machinery, cutting-edge technology, and a deep commitment to environmentally sustainable practices. Most importantly, we’re proud of our diverse team of individuals who embody our core values—family, curiosity, passion, candor, and responsibility—and bring them to life every day.
We’re looking for a Territory Sales Manager to lead growth across a multi-million-dollar portfolio on the West Coast. This role is ideal for someone who thrives on building relationships, solving challenges creatively, and driving results through collaboration and insight.
This is a remote position for candidates based on the West Coast.
At D’Addario, we don’t just offer a job—we offer a career with one of the most iconic names in the music industry. We’re passionate about innovation, craftsmanship, and creating a workplace where diverse backgrounds, perspectives, and ideas thrive. We’re eager to connect with individuals who bring fresh thinking and a collaborative spirit. If you’re ready to make an impact, we’d love to hear how you’ll add value to our team.
Some Perks & Benefits of Working at D'Addario:
Competitive compensation package
401(k) retirement plan with generous employer contributions
Health, vision, and dental insurance
12 weeks of fully paid parental leave
Fertility and family-building benefits
Career pathing and professional development via LinkedIn Learning
Paid Time Off (PTO) and flexible sick day policy
12 Paid Holidays
Life and AD&D Insurance
Enhanced Short-Term Disability Insurance
Employee Assistance Program (EAP)
Tuition Reimbursement
Discounts on D’Addario products and merchandise
Company jam nights, artist performances, holiday parties, and special events
A passionate, talented team that loves what they do!
The base salary range for this role will be commensurate with experience, $70k to $79k per year. This role also includes a competitive bonus package.
Responsibilities
Drive Sales Growth: Manage and grow a portfolio of accounts across the West Coast, achieving sales goals for all D’Addario brands through strategic relationship-building and solution-oriented selling.
Develop Territory Strategy: Create and execute tailored sales and marketing plans, including advertising, merchandising, training, and regional events that reflect the unique needs of your territory.
Engage and Educate Partners: Deliver compelling product presentations and provide ongoing training to retail staff, sales teams, and customer service representatives to ensure product knowledge and brand alignment.
Analyze and Optimize Performance: Monitor sales trends, market activity, and competitor insights to identify opportunities, address challenges, and share key findings with internal stakeholders.
Collaborate Across Teams: Partner with Product Managers, Specialists, and other internal teams to support brand initiatives and ensure customer success.
Maintain Market Awareness: Stay informed about industry developments and retail trends to proactively adapt strategies and maintain a competitive edge.
Communicate Effectively: Keep partners up to date on programs, pricing, policies, and product news to foster transparency and trust.
Travel Strategically: Visit key accounts regularly to strengthen relationships, support initiatives, and gain firsthand market insights.
Qualifications
Strong interpersonal and organizational skills
At least 3 years of experience managing a high-volume, multi-million-dollar portfolio
Proven success in retail sales or account management
Ability to interpret and act on sales data
Familiarity with CRM systems (preferred)
A passion for music and a desire to make a positive impact
Willingness to travel as needed to key accounts
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