Technical Marketing Funnel & Conversion Tracking Specialist (Stripe + FB CAPI)

Project Overview: We are launching a high-conversion sales funnel featuring one-click upsells. We rely on the synergy of Kit, Pabbly, Canva for marketing assets, Jotform/Stripe for payments, and require 100% accurate, server-side tracking via the Facebook Conversions API (CAPI) and GTM. This role is critical to architecting the technical flow and ensuring flawless data integrity. Key Responsibilities: Funnel Architecture: Build and maintain the end-to-end multi-step flow (Landing Page → Checkout → One-Click Upsell → Thank You). Stripe Configuration: Set up Stripe "Products," handle "Test vs. Live" modes, and ensure the setup_future_usage parameter is active for tokenized, one-click purchases. Tracking configuration monitoring: Ensure Configuration of Google Tag Manager (Web containers) remains well set up for robust data collection. CAPI Integration: Implement the server-side handshake between apps such as Stripe/Zapier and the Meta Conversions API. Deduplication Logic: Ensure 1:1 deduplication by passing a unique event_id from the browser (GTM Data Layer) into a Stripe Metadata field to match the event sent via the Stripe Webhook. Webhook Management: Configure Stripe webhooks to reliably trigger "Purchase" events and post-purchase automations, serving as the "source of truth" for sales tracking. Advanced Matching: Pass hashed user data (email, phone) to Meta to increase the "Event Match Quality" score. Required Skills: Experience with Stripe API (Metadata & Payment Intents, not just the no-code plugin). Expert proficiency in Google Tag Manager (Web and Server-Side). Proven ability to implement and troubleshoot the Meta Conversions API (CAPI). Expertise in Zapier/Make for advanced data routing and automation. Familiarity with JSON and Metadata variables for data passing. A portfolio demonstrating at least one successful funnel with an upsell layer is a plus How to apply: Please indicate your interest by taking this online test (the test takes about 30 min) https://app.testgorilla.com/s/uaysxl8z and once done, send an email with subject as the job title to [email protected] with copy to [email protected] with your CV, and in the email indicate whether you have completed the test.