Team Lead Retention & CRM (f/m/x)

ABOUT BRAINEFFECT is one of the fastest-growing mind nutrition e-commerce companies in Germany. We envision a world that embraces mind nutrition and knows that feeding your mind is key to a happy and healthy life. Our international team is ambitious. Together we are working hard to turn the food industry around with Mind Nutrition and make BRAINEFFECT the absolute Love Brand. How do we do that? By practicing what we preach: We are focused and bring our full energy to every project with a strong results-oriented mindset. While bold goals and growth drive us, we also recognize the importance of balance and recovery to maintain a sustainable pace. Above all - we actually look forward to Monday mornings. IN A NUTSHELL In this role, you will build a world-class retention ecosystem that turns one-time buyers into lifelong BRAINEFFECT advocates. As Team Lead Retention & CRM, you own the entire post-purchase journey—from data-driven lifecycle communication (Klaviyo, WhatsApp) to creative brand touchpoints like unboxing experiences. Your goal: maximize customer lifetime value (CLV), launch subscription models, and create meaningful, long-term relationships with our customers. YOUR RESPONSIBILITIES Strategic Launch: Own the end-to-end implementation of our subscription model—defining the value proposition, tech integration, and initial adoption KPIs Retention Architecture: Build and optimize the full retention funnel using Klaviyo and WhatsApp, transforming customer data into personalized lifecycle journeys Team Leadership: Lead and mentor our CRM team (starting with 1 direct report) with potential to scale Data-Driven Growth: Own the CLV and Cohort metrics, using deep analytical insights to pivot strategies and maximize long-term profitability Cross-Functional Collaboration: Act as the bridge between Brand, Product, and Tech to ensure a seamless "unboxing to re-order" experience YOUR PROFILE 5+ years of eCommerce CRM Experience: You’ve mastered the world of retention and bring min. 3 years of experience in leading and mentoring high-performing teams The Builder: You have a proven track record of launching new revenue streams and scaling CRM flows Analytical Rigor: You are a data native who lives in cohort analysis and knows how to move the needle on CLV, churn rates, and retention KPIs Tech & Strategy Powerhouse: You possess deep expertise in Klaviyo and the Shopify ecosystem, combined with a strategic mindset to design "set-and-forget" automation Creative Brand Storyteller: You pair your analytical side with strong copywriting skills to ensure every touchpoint—from email to unboxing—feels like a "Love Brand" experience Bilingual & Berlin-Based: You are fluent in both German and English, and you are ready to join us on-site in Berlin YOUR BENEFITS We work in a hybrid mode (remote + office) and have flexible working hours We offer a company pension plan and support you with an allowance of 15% We will subsidize your Urban Sports Club membership and lunch We guarantee 100% ownership, 100% trust and 0% micro management for you and your work style We regularly organize company lunches, yoga and sports sessions and parties We offer really good employee discounts on our products The best part: We offer our employees an annual "jobbatical" that lets you extend your vacation in the sun simply by continuing to work remotely HIRING PROCESS Submit your application. Get to know each other: In our first call, we want to exchange expectations and answer first questions. Furthermore, we would like to tell you more about BRAINEFFECT and our mission Meet your team-lead: Within a videocall you will meet your teamlead. Time to talk more about technical facts and the work within the department at BRAINEFFECT Case Study: This might be the most fun part. We will ask you to prepare a short assignment and submit your results within a given amount of time Office Interview: Even though it is very convenient to meet online, we would like to invite you to our office and give you the chance to get to know us in person. You will also get to know Fabian, our CEO, who can also give you some exciting facts about BRAINEFFECT and holistic mind nutrition Finally - Our Offer: We aim to finish the entire process as soon as possible You are still reading? Great, this might be the next fun challenge for you to dive in. Apply with your CV and let’s chat!