SVP B2B Marketing

Description About Us Propelis is a leading global Marketing Services company delivering Strategic Design & Production for some of the world’s leading brands. Propelis is the result of joining the two leading companies in Strategic, Experiential, Packaging and Adaptive design, ecommerce solutions, artwork production and print solutions. We’re seeking a seasoned B2B Marketing Leader to drive our growth, brand awareness, and demand generation in the enterprise and mid-market space. Position Overview We are looking for a strategic and results-driven B2B Marketing Leader to spearhead our marketing efforts across the full customer lifecycle—from awareness and acquisition to retention and advocacy. You’ll lead a high-performing team, build integrated marketing strategies, and partner closely with Sales, Product, and Customer Success to drive measurable business outcomes. Key Responsibilities Strategy & Leadership: Develop and execute a comprehensive B2B marketing strategy aligned with company goals and sales objectives. Team Management: Build, mentor, and manage a high-performing marketing team (e.g., demand gen, content, digital, product marketing). Demand Generation: Own the planning and execution of lead generation programs, including digital campaigns, ABM (Account-Based Marketing), email marketing, events, and partnerships. Brand & Positioning: Refine the brand story and ensure consistent messaging across all channels and customer touchpoints. Product Marketing: Collaborate with product teams to define go-to-market strategies, positioning, messaging, and competitive differentiation. Sales Enablement: Equip sales teams with the tools, content, and insights needed to close deals effectively. Analytics & Optimization: Use data to measure campaign performance, ROI, funnel conversion, and continuously improve efforts. Stakeholder Collaboration: Work cross-functionally with our Line of Business leaders and Executive leadership to align strategies and goals. Qualifications 5-10 years of B2B marketing experience with at least 2-3 years in a leadership role. Proven track record of scaling marketing programs for B2B companies. Deep expertise in digital marketing, demand generation, and marketing automation (e.g., HubSpot, Marketo, Salesforce). Strong understanding of ABM, SEO/SEM, content marketing, and customer lifecycle marketing. Experience supporting enterprise sales cycles and multi-stakeholder decision-making processes. Excellent communication, leadership, and project management skills. Data-driven mindset with a strong grasp of key performance metrics. Bachelor’s degree in Marketing, Business, Communications or related field; MBA a plus. What We Offer Competitive salary and performance-based bonuses Comprehensive health, dental, and vision insurance Flexible remote work policy Generous PTO Professional development and training opportunities About Propelis: Propelis is a portfolio of global marketing services and technology companies with a combined legacy of 150+ years , 2,000+ clients , 9,000 employees , and operations across 30 countries. Propelis provides the scale and support of a global organization while preserving the unique culture and identity of each company in its portfolio. For more information visit: www.Propelis.com EEO Statement: We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need. We offer equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled. We strive to make our employment website and application process accessible to all users and applicants. In doing so, we provide reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our Human Resource Team. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. This is a remote position in the US. We are open to candidates in various states, with the exception of those residing in the following: AK, DC, ME, NH, NM, OK, HI, MS, MT, NV, NE, ND, SD, VT, WY, WV Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $200,000 - $220,000 USD annually. Ultimately, in determining pay, we will consider the successful candidate’s location, experience, and other job-related factors. Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan. #LI-VU1 #LI-DNP Qualifications Skills Behaviors : Motivations : Education Required Bachelors or better. Preferred Masters or better. Experience Required Experience supporting enterprise sales cycles and multi-stakeholder decision-making processes. Strong understanding of ABM, SEO/SEM, content marketing, and customer lifecycle marketing. Deep expertise in digital marketing, demand generation, and marketing automation (e.g., HubSpot, Marketo, Salesforce). Proven track record of scaling marketing programs for B2B companies. 5-10 years: Years of B2B marketing experience with at least 2-3 years in a leadership role