Strategic Finance Analyst, Ads Product Finance

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Overview We’re looking for a Strategic Finance Analyst, Product Finance to join Instacart’s Strategic Finance team supporting Instacart Ads and Enterprise SaaS business units. You’ll help shape the next phase of growth at Instacart ads by partnering on our most critical initiatives, building business cases and P&L models, and translating insights into decisions that move the business forward. In this role, you’ll partner closely with Ads Product, Carrot Ads, and our enterprise SaaS team to connect strategy to financial outcomes, prioritize initiatives, and deliver crisp, executive-ready narratives. If you enjoy rolling up your sleeves, collaborating across functions, and using data to influence strategy in a fast-paced environment, this role offers meaningful scope and visibility. Instacart Ads helps brands of all sizes put their products in front of millions of high-intent customers. With products, tools, insights, and automation, our ads platform drives measurable impact from discovery to purchase—making your analyses central to how we grow the pie for advertisers, retailers, and customers alike. About the Job Own critical portions of Instacart Ads revenue initiatives, including planning, forecasting, deal approvals, and resource investments. Partner with Ads Product, Carrot Ads, and our enterprise SaaS team to translate strategy into measurable financial outcomes and recommend actions that drive revenue. Design and implement financial processes and dashboards that leverage internal data and KPIs to monitor performance, surface insights, and automate recurring reporting. Build monthly and quarterly performance materials for leadership, including forecast updates, variance analyses, and materials for board and investor reviews. Conduct ad hoc financial modeling and deep dives on initiatives such as SaaS performance, pricing and packaging, cohort performance, and attribution; self-serve data with SQL when needed. About You Minimum Qualifications Bachelor’s degree in Engineering, Computer Science, Mathematics, Economics, Finance, Business, or a related field; or equivalent practical experience. 2+ years of experience in strategic finance at a high growth technology company, investment banking, or consulting Advanced proficiency in Excel/Google Sheets, including building driver-based financial models, cohort analyses, and scenario/sensitivity modeling. Experience building revenue forecasts and translating KPIs into financial outcomes for an operating business. Proven ability to create executive-ready materials and present insights to cross-functional and senior audiences. Preferred Qualifications Intermediate SQL (e.g., joins, window functions) and experience working with large datasets; familiarity with Looker or Tableau. Experience in digital advertising, ad tech, e-commerce media, or SaaS monetization models. Experience preparing materials for board and investor audiences. Ability to support West Coast business hours in a distributed, remote environment. Self-starter who thrives in fast-changing environments; collaborative, low-ego approach—and an appreciation for good food puns. #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here . Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here . For Canadian based candidates, the base pay ranges for a successful candidate are listed below. CAN $104,000 — $109,500 CAD