Staff Product Designer(AI Builder)

Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. What the Role Is The modern tech stack has collapsed the distance between designing an experience and shipping it. We're hiring a Staff Product Designer to build the next generation of Babylist by leveraging this reality. The Staff Product Designer is the durable design owner of a major Babylist experience — the person the rest of the company looks to when a hard question about that experience has to get answered. Equal parts skilled designer, hands-on researcher, and AI-enabled builder, you own how things feel, think broadly about user flows across the full Babylist experience, and hold the vision for whether something is intuitive, beautiful, and emotionally right for the user. You work alongside product managers, engineers, and data partners, but you are the one driving the experience layer and making sure every interaction meets both the functional and emotional needs of our users to drive impactful outcomes for the business. In this role, you shape how parents discover products, build their registry, receive gifts, and navigate early parenthood across web and native mobile — these are not casual interactions, and the experience has to be easy to use, easy to understand, and worthy of the trust families place in us. Who You Are You design and ship production frontend code. You don't hand off to an engineer and hope for the best — you close the gap yourself. Transitions, micro-interactions, error states, empty states, keyboard behavior. React, React Native, SwiftUI, or equivalent. You have opinions about component architecture. You move from concept to interactive prototype in hours, not weeks. You use AI tools to compress exploration cycles. You have a portfolio of things you have designed and built this way — shipped, not just prototyped. You can set and defend a product design vision. You work backwards from a 12–18 month direction, ensure every release is a thoughtful step toward it, and bring everyone from ICs to the C-Suite along with clarity — not just consensus. You're a systems thinker. You see how a single interaction fits into a broader flow, how flows connect across products, and how a design system enables all of it. You design for coherence, not just screens. You can plan and run research end-to-end. Generative and evaluative. You bring concrete qualitative and quantitative evidence into design decisions and share clear, persuasive design rationale. You hold a high bar for craft. You notice the details most people can't articulate but everyone responds to — motion, accessibility, emotional tone. You have a portfolio of shipped consumer product work across web and native mobile that demonstrates this. You develop the designers around you. You give specific, timely feedback that makes their work measurably better. The designers who work alongside you grow because of it. You seek feedback before it finds you. You put rough prototypes in front of users early, share in-progress work before it's polished, and model the skill of giving and receiving critique. Excited about the AI transformation, not anxious about it. You naturally reach for AI to move faster and improve your output — and you want to help shape what an AI-first design organization looks like. How You Will Make An Impact Own a major customer journey or product experience end-to-end — from information architecture and interaction patterns to shipped frontend code, across web and native mobile Set the design vision for your experience — articulate where it should be in 12–18 months, define the sequence of bets that gets it there, and earn organizational alignment around a direction Design for families navigating one of the most stressful and meaningful transitions of their lives — the bar is simple, intuitive, and emotionally right, not just functional Contribute to and evolve Babylist's design system — reusable components, interaction patterns, consistency across web and native mobile Run your own research: user interviews, usability testing, fast feedback loops through Babylist communities and other channels Write production frontend code — implement, refine, and polish the experiences you design directly in the codebase Build AI-native workflows the team adopts — prototype, synthesize, build — then codify and teach what's working Scale design democratization — build AI-enabled workflows that bring PMs and engineers into design tools, acting as quality bar and consultant, not gatekeeper Develop designers around you — give timely feedback, contribute to hiring, share tools and patterns that help the team ship faster with more polish Instrument your own work, track whether it's moving the right metrics, and hold yourself and those around you accountable for meaningful results Why This Role You'll be the durable design owner of a major Babylist experience — not a contributor on someone else's vision, but the person the company looks to when hard questions need answers Babylist is early in an AI transformation that's changing how the whole company builds — design is at the center of that shift, and this role sets the standard others follow The experience surface is enormous — registry, shop, gifting, health, content, native app — every touchpoint is a moment where a family is trusting us to make something complex feel simple, and the craft matters here in a way you can feel This is not a role where you'll spec work and wait — you'll move fast, build things yourself, shape the roadmap, and see your decisions shipped About Compensation We use a market-based approach to compensation. The starting salary range for this role is: US $207,666 to $249,166 Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Why You Will Love Working At Babylist Our Culture We work with focus and intention, then step away to recharge We believe in exceptional management and invest in tools and opportunities to connect with colleagues We build products that positively impact millions of people's lives AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact Growth & Development Competitive pay and meaningful opportunities for career advancement We believe technology and data can solve hard problems We're committed to career progression and performance-based advancement Compensation & Benefits Competitive salary with equity and bonus opportunities Company-paid medical, dental, and vision insurance Retirement savings plan with company matching and flexible spending accounts Generous paid parental leave and PTO Remote work stipend to set up your office Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important Notices Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity. AI is part of how we work at Babylist — we expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles. Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone. Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email — it's not us. Verify open roles at babylist.com/careers.