Sr. Visual Designer

About Borrowell: At Borrowell, we’re on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively. With over four million members, Borrowell empowers Canadians to understand their credit, build credit through Rent Advantage and Credit Builder, and make better financial product choices. Our team is diverse, inclusive, and driven by a shared passion for making a meaningful difference in the lives of Canadians. We pride ourselves on fostering a culture of collaboration, humility, and innovation. If you’re looking to join a company that’s transforming the financial landscape and empowering Canadians to achieve their financial aspirations, we invite you to explore career opportunities at Borrowell. Together, we can help Canadians feel confident about money. About the role: Borrowell is looking for a Senior Visual Designer to elevate our brand and visual language across every channel, touchpoint, and product surface. Reporting to the Manager, Product Design, you will work collaboratively with our Product Design, Marketing, and Lifecycle teams to bring our brand to life across digital touchpoints and elevate our product experience and aesthetic. You'll have the opportunity to take ownership of key projects, work closely with a cross-functional team, bring a strong perspective on crafting premium experiences, and serve as an independent advocate for design standards and craft. Responsibilities: Brand and visual standards Establish visual quality and brand consistency across in-app UI, emails, marketing site, social media, and other campaigns: building the systems and standards that help everyone at Borrowell ship better design Drive strong visual decision-making informed by brand guidelines, industry trends, and accessibility standards Champion visual quality across teams, setting design authority and brand enforcement, communicating rationale behind design choices, participating in critiques, and elevating overall visual quality across the company In-app and product visual design Evolve and optimize foundational design standards, including our design system and component library, scaling up from the atomic level: tokens, typography, colour, and icons Create reusable frameworks and scalable templates for promotion cards, dashboard placements, hero images, and other graphics Support growth experiments, A/B tests, and feature launches with production-quality visual output Marketing and communication design Build and maintain a visual asset library for use in email templates, social graphics, landing page assets, illustrations, and mockups Work in close collaboration with Lifecycle and Marketing teams across the creative cycle—from concept and iteration to production and iterative review Implement & optimize email templates by establishing a modular content block system across lifecycle and promotional sends Elevate our marketing website and landing pages with visual updates that are optimized for impact, collaborating with Engineering and Data teams to implement and track performance metrics 5+ years of experience in visual, brand, or graphic design, with strong brand and systems thinking A strong portfolio demonstrating depth in visual design fundamentals, typography, colour theory, and layout Expertise in Figma, with the ability to organize assets and specs for handoff Experience building design systems and scalable design processes Solid understanding of email design constraints and marketing asset production Deep knowledge of web best practices and how design decisions around images, typography, and layout impact performance and overall user experience Comfort working independently and owning a body of work end-to-end Strong advocate for great design, with the ability to elevate quality standards while working within deadlines Clear, constructive communicator, comfortable giving and receiving design feedback in a collaborative, fast-moving environment Nice to Haves Experience contributing to or leading a design refresh or rebrand at a consumer-facing company Familiarity with accessibility standards and how to apply them across different surfaces Skills in motion design, animating micro-interactions, or custom illustration Experience in implementing visual assets and HTML/CSS in Braze The Opportunity - join and have a major impact at a growing company that is helping make financial stability possible for everybody Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals Maternity & Parental Leave Top-up - available to new parents WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you Employee Development Benefit - annual reimbursements on payments to help your learning Givewell Benefit - 1 paid volunteer day a year to give back to the community Flexibility - flexible working hours and a flexible vacation policy We are remote-first across Canada with an office in Toronto. This role will require you to attend in-person meetings and team-building events. At Borrowell, one of our core values and firm beliefs is that diversity makes us better. If you’re unsure about your qualifications for this position, we’d still encourage you to apply. We’re looking for candidates who have experience, but know that not everyone’s had a chance to demonstrate what they can do. What’s most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress. Please note that due to the sensitive nature of the work we do, clearing a credit and criminal record check is a condition of employment. Borrowell encourages applications from candidates with differing abilities. Please let us know if you require accommodation at any stage in the selection process. This posting represents a current and active vacancy within our organization. The budgeted annual salary range for this role is $100,000 – $150,000 CAD. Starting pay is determined by the candidate's relevant experience and skills. In addition to base salary, this role is eligible for Borrowell’s full benefits package.