Sr Staff Product Marketing Specialist

The Solution Marketing team is responsible for driving Global EE solution GTM support and creating regional EE solutions. He starts with market size TAM/SAM/SOM analysis and considers ROI of solutions by working with SAL and TAA to create MRD & SRD. The solution is better by maximizing PPB (Parts per Board) by crossing EP&C, AMS, Power, and HPC products and creating eBOM for solutions. And co-work with System Solution Team or external partners for solution build up. And cooperate with Channel marketer for NSI launch and GTM plan. In the Korea region, the Solution Marketing Manager acts as the key regional lead for solution strategy, solution definition, solution enablement, and field execution, ensuring alignment with SAL and UX management expectations with no surprises. Responsibilities: 1. Market & Opportunity Analysis Analyze regional market trends, customer pain points, and SAM/CAGR/LTV projections aligned with SAL 5‑year plans. Conduct competitive analysis for target BOMs, PPB, and competing solutions. Work with PG, BI, TAA, SAL, and distributor teams to gather insights and define solution gaps and opportunities. Identify high‑value use cases in industrial, building automation, energy, HVAC, security, and related segments. 2. Solution Planning & Proposal (Stage I–II) Lead regional proposal creation: solution block diagrams, architecture, specs, unique selling points (USP), MRD/SRD preparation, and PPB alignment. Collaborate with SST/IDH on feasibility, cost, timeline, and NSI (Non‑standard Items) requirements. Drive cross‑functional reviews with PG, SAL, BI, and TAA. 3. Solution Development & Go/No-Go (Stage III–V) Coordinate with UX/SAL top management for regional go/no‑go decisions. Support solution development by SST/IDH including design validation, resource assignment, and timeline tracking. Align solution deliverables with SAL GTM requirements. Own NSI definition, support package (L1–L3), and launch readiness. 4. GTM Strategy & Execution Build and execute regional GTM plans for Solutions and NPIs. Develop solution messaging, value propositions, application examples, and positioning aligned with global Solution Marketing. Partner with channel marketing to support mass‑market GTM and distributor readiness programs (webinars, trainings, MARCOM, caravans, MIM, incentives). 5. Customer, Distributor & Partner Engagement Present solutions at distributor offices and customer workshops. Support technical engagement with ecosystem partners (IDH, ISV, module vendors, OEMs). Work closely with sales teams to generate early opportunities and influence design-ins. 6. Collaterals, Training & Evangelism Create solution Go-Bags, block diagrams, web content, and sales kits. Provide internal & external training on solution features, competitive advantages, and applications. Promote solutions as the regional Subject Matter Expert (SME). 7. KPI Tracking & Market Feedback Measure solution impact, funnel progress, and DI (direct/indirect impact) using CRM and BI dashboards. Collect customer feedback, competitor intelligence, and PG insights for continuous improvement. Qualifications Bachelor’s degree in Engineering, Business, or a related field 8+ years of experience in business development, marketing or technical sales Strong understanding of Robotics, Industrial Automation, Building Automation, Energy or broader embedded markets. Proven ability to follow up on leads and develop relationships in the field. Strong strategic thinking, analytical, and communication skills. Ability to work effectively in a matrixed, cross-functional environment. Additional Notes Role expected to align all SAM, Solutions, G2M with SAL and UX leadership—no surprises in execution. Hybrid collaboration model with matrix reporting across PG, UX, and regional SAL. Travel to customers, distributors, and regional events as needed. Renesas is an embedded semiconductor solution provider driven by its Purpose ‘ To Make Our Lives Easier .’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power. With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘ To Make Our Lives Easier .’ At Renesas, you can: Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things. Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure. Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day. Are you ready to own your success and make your mark? Join Renesas. Let’s Shape the Future together. Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement .