BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR
For over 50 years, BSN SPORTS has been
the largest team sporting goods equipment and apparel distributor of choice in the United States
. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms.
Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.
WORK TYPE:
Full Time Remote
LOCATION DETAILS:
Remote United States
TRAVEL:
20% travel expected
COMPENSATION:
The pay range for this position is $140,000-150,000 annually, plus the opportunity to earn performance-based incentives.
The base salary will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market.
HOW YOU WILL MAKE AN IMPACT
This role leads the analytical work that underpins sales planning at BSN Sports. The person in this seat owns key planning processes including customer segmentation, account TAM, sport TAM, territory design, quota setting, and target development. They turn ambiguous business questions into clear analytical frameworks, practical recommendations, and repeatable planning processes.
This is not a reporting-only role. It is a senior individual contributor expected to operate with independence, exercise business judgment, and shape decisions with leaders across Sales, Sales Operations, Finance, and Commercial leadership.
WHAT YOU WILL DO
Sales Planning and Market Analysis
Own segmentation strategy and refresh cycles across customers, territories, and go-to-market views
Develop and maintain account TAM and sport TAM methodologies
Translate market, customer, and sales data into planning recommendation
Identify coverage gaps, whitespace, and growth opportunities
Territory, Quota, and Target Development
Lead territory analysis and design recommendations
Build quota and target methodologies that balance growth ambition, fairness, and field credibility
Support annual and in-year planning cycles with scenario modeling and recommendations
Partner with Sales Leadership and Finance on assumptions, tradeoffs, and final outputs
Decision Support and Strategic Analysis
Structure ambiguous business problems into clear hypotheses, analysis, and recommendations
Build models that inform hiring, coverage, account assignment, resource allocation, and performance improvement
Deliver executive-ready insights with clear logic, risks, and proposed action
Recommend process improvements where planning work is inconsistent, manual, or difficult to scale
Governance and Process Ownership
Establish repeatable planning processes, data definitions, and business rules
Improve rigor, transparency, and consistency across planning decisions
Partner with systems, analytics, and operations teams to improve data quality and workflow support
Serve as a trusted thought partner to leadership, not just a request taker
QUALIFICATIONS
KNOWLEDGE/SKILLS/ABILITIES
Strong business judgment and ability to adjust analysis to real business conditions without step-by-step direction
Ability to work through ambiguity and create logical structure, frameworks, and solutions independently
Advanced analytical and problem-solving skills
Strong executive communication skills with the ability to make complex topics simple
Ability to influence leaders through facts, logic, and clear recommendations
Strong process orientation with the ability to improve how work gets done, not just analyze outcomes
EDUCATION/EXPERIENCE
Bachelor’s degree in business, finance, economics, analytics, mathematics, or a related field
7+ years of experience in sales strategy, sales operations, commercial analytics, revenue operations, business planning, or a related field
Deep experience with segmentation, territory design, quota or target setting, coverage planning, or related planning disciplines
Advanced skills in Excel and SQL
Experience building models, scenarios, and executive-ready analysis
Experience in B2B sales, distribution, or commercial planning environments preferred
Experience with Tableau, Power BI, Python, Snowflake, or similar tools preferred
Experience supporting senior sales leadership in annual planning and performance management preferred
Experience balancing analytical rigor with field practicality and change adoption preferred
PHYSICAL REQUIREMENTS
The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending as necessary.
#LI-PC1
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.
JOIN THE BEST TEAM IN SPORT & SPIRIT
At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.
OUR VALUES
Service -
We lead with heart. We champion community.
Passion -
We love what we do. It fuels our purpose.
Integrity -
We do what we promise. We own our actions and decisions.
Respect -
We earn it by giving it. Because everyone deserves it.
Innovation -
We never stop striving to be better. For ourselves and our community.
Transparency -
We are committed to openness and honesty in everything we do.
OUR BENEFITS
We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!
Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.