Sr. Product Manager, Lifecycle

Change.org is searching for a Sr. Lifecycle Product Manager. You will report to our VP of Product. As a key member of our Product team, you’ll build the personalized Lifecycle systems and experiences that activate first-time signers, deepen their connection to the platform and community at Change.org , and bring them back to take action on causes they care about. Change.org is the world’s largest platform for democracy. As global dissatisfaction with democracy hits an all-time high, we're using AI to build the world's most powerful civic tools—amplifying people's voices and bridging the political spectrum toward shared solutions. Our core petitions platform—used by 100+ million people annually—is growing rapidly, and we're rebuilding it from the ground up to turn anyone into a powerful civic leader. We're also launching a new platform to surface the >80% of issues people agree on, locally and nationally, and mobilize hundreds of millions to advocate for those common-ground solutions. To make this real, we're building a world-class team at the intersection of technology and social impact, all focused on building healthier democracies globally. Key Outcomes: Ship meaningful improvements to lifecycle infrastructure that expand the team’s ability to execute campaigns at scale. Establish an experimentation program with clear testing cadence, AI-assisted workflows, and documented hypotheses tied to starter and supporter lifecycle stages and insights. Expand and evangelize lifecycle data and reporting to give the LCM team and cross-functional partners visibility into engagement, activation, and retention performance. Implement AI-powered capabilities into the lifecycle program with documented performance baseline and iteration plan. Build strong cross-functional partnerships with product, engineering, data science, design, and marketing to unlock bigger, bolder product ideas. The most important core competencies for the role are: Lifecycle systems and technical infrastructure: experience owning the technical engine behind lifecycle programs, including automation logic, behavioral event triggers, segmentation architecture, data pipelines, and deliverability. Comfortable living in the tooling (Iterable is a plus) and making it more powerful over time. Multi-channel lifecycle knowledge: fluent in how email, push, in-app and SMS work together across a user journey. Data fluency: uses AI to independently explore, analyze, and report on lifecycle data, and knows when to bring in data science for deeper modeling. Translates findings into clear, actionable recommendations and roadmap updates. Experimentation expertise: Can develop and scale experimentation frameworks (A/B and multivariate testing) from hypothesis to analysis and business impact. Builds infrastructure to make experimentation fast and repeatable. AI and ML collaboration: experienced working with engineers and data scientists to implement personalization systems, and is technical enough to be a strong partner to these roles. Target experience: 4-6 years of overall product growth, and/or marketing experience, with at least 4 years of lifecycle experience. Has experience in retention strategy, churn reduction, customer lifecycle, and multi-channel messaging strategy (e.g. SMS, push, email). Strong preference for a PM or product-adjacent background with a desire to operate in a product-led culture. Experience managing a technical email roadmap with engineering. Iterable experience (or comparable platform) as a lifecycle/email marketing platform is a plus Here's what you need to know: This is a full time role based in the United States and while we strongly prefer folks living in the United States, we are open to folks in Canada. Our compensation philosophy is based on pay equity. All of our salaries are determined before we launch a role – they are based on a predetermined salary scale, the level on that scale and the cost of labor for that location. The annual salary of a Sr. Product Manager is $179,500 in San Francisco and NYC, $170,500 in LA, Austin, Boston, DC, Seattle and Chicago and is $152,500 for all other US cities. The annual salary is CAN $168,500 in Vancouver and Toronto, CAN $156,500 in Victoria and Calgary and CAN $154,000 for all other Canadian cities. Benefits and perks also vary based on location. Our evaluation process is as follows: Initial screen with Recruiter - 45 minutes Hiring Manager interview - 45 minutes Timed assessment - 3 hours Follow up with hiring manager - 30 minutes Team interview - 75 minutes Executive interview - 30 minutes References We recognize that people assess their qualifications differently, and you may not meet every requirement listed. If you believe you could be successful in this role, we encourage you to apply. Change.org is an open platform designed to serve people across the full range of viewpoints. Effectively supporting that mission requires teams with a wide variety of experiences, skills, and perspectives, which we consider essential to our work. We are an equal opportunity employer and consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity [or expression], national origin, protected veteran status, disability, age, or any other status protected by law. We're committed to protecting your data. To learn more, please review our Change.org Job Applicant Privacy Policy. We are committed to providing reasonable accommodations for candidates with disabilities throughout our recruitment process. If you need assistance or an accommodation, please let your recruiter know. Change.org voluntarily collects limited demographic information for government reporting and to support our diversity and inclusion efforts. Providing this information is entirely optional and anonymous, and is not used in hiring decisions. The categories in this survey are standardized and may not reflect how everyone describes themselves. Change.org participates in E-verify - click here to learn more. #LI-Remote Professional-level English proficiency is required for all roles. While we are a global company, we ask that all resumes and application responses be submitted in English.