About us:
At Remote Talent LATAM, we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities.
Our Client:
Our client is a fast-growing organization that partners with healthcare providers across the United States to improve patient access, operational efficiency, and revenue performance through technology-enabled solutions and patient engagement services. As an extension of our clients’ operations teams, they support outpatient healthcare organizations with scalable services, analytics, and operational expertise that help drive measurable business outcomes.
About the Role:
This is a high-impact leadership opportunity for an experienced B2B marketer who thrives at the intersection of strategy, execution, analytics, and team leadership.
You will oversee a team of 5 marketing professionals and lead two primary functions:
Demand generation initiatives targeting U.S.-based healthcare organizations and radiology clinics
Recruitment marketing campaigns focused on attracting top talent across Latin America
The ideal candidate is a T-shaped marketer with strong demand generation expertise, deep knowledge of digital marketing channels, and proven experience managing teams and cross-functional initiatives.
This role is ideal for someone who is equally comfortable building strategy, analyzing performance metrics, managing projects, and executing campaigns when needed.
Key Responsibilities:
Demand Generation & Growth Marketing
Develop and execute integrated B2B marketing strategies aligned with company growth goals
Build and optimize scalable multi-channel lead generation programs
Drive pipeline growth through paid media, webinars, email marketing, content marketing, SEO, and funnel optimization
Support the sales team with strategic campaign planning and lead nurturing initiatives
Create and manage marketing collateral for webinars, events, and campaigns
Continuously improve campaign performance and conversion rates across the customer journey
Recruitment Marketing
Oversee recruitment marketing campaigns focused on attracting top talent across Latin America
Improve candidate acquisition funnels and campaign performance
Strengthen employer branding initiatives
Partner with recruiting and operations teams to support hiring goals
Team Leadership & Project Management
Lead, mentor, and develop a team of 5 direct reports
Manage timelines, priorities, and cross-functional collaboration
Foster a collaborative, high-performance team culture
Analytics & Performance Optimization
Track, analyze, and report on key marketing metrics and campaign performance
Use data and insights to optimize budget allocation and channel performance
Improve marketing reporting systems and operational processes
Ensure strong alignment between marketing efforts and business growth objectives
5+ years of experience in B2B marketing, with experience managing marketing functions or teams
Strong experience in demand generation and pipeline growth
Hands-on experience with HubSpot (required)
Experience managing digital marketing channels including:
Google Ads
LinkedIn Ads
Meta Ads
Email marketing campaigns
Webinar campaigns
Strong analytical and performance optimization skills
Excellent project management and organizational abilities
Experience working with U.S.-based companies or clients
Excellent written and verbal English communication skills
Ability to manage multiple priorities in a fast-paced environment
Preferred Qualifications
Healthcare industry marketing experience
Experience marketing to healthcare providers, clinics, or healthcare operations teams
Recruitment marketing experience
Experience working with remote or distributed teams
Revenue Operations or funnel optimization experience
Compensation: $4,500 USD/month (flexible)
Full-time remote position
Working hours aligned with EST/CST business hours
Independent contractor position
This position is only open to candidates residing in Latin American (LATAM) countries, such as: 🇦🇷 🇧🇷 🇨🇱 🇨🇴 🇨🇷 🇩🇴 🇪🇨 🇸🇻 🇬🇹 🇭🇳 🇲🇽 🇳🇮 🇵🇦 🇵🇾 🇵🇪 🇺🇾 🇻🇪
❌ Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered.
📄 Resumes must be submitted in English.
🚫 Applications that do not meet these criteria will be automatically rejected