Sr. Marketing Analyst

Your role in our mission We are seeking a data-driven and ROI-focused Senior Analyst to join our Marketing Analytics team. This role is a cornerstone of our growth engine, responsible for optimizing acquisition strategies across email, affiliates, and multi-channel performance campaigns. Your mission is to bridge the gap between complex data sets and high-impact business decisions that improve marketing efficiency and scale our customer base. The ideal candidate is highly analytical, has experience in lifecycle and digital marketing, and is passionate about using data to optimize targeting, segmentation, and conversion rates. This position offers the opportunity to work in a fast-paced, high-impact environment, collaborating with cross-functional teams to make data-driven decisions that scale acquisition efforts effectively. How you'll make an impact Conduct deep-dive analyses to uncover insights that drive profitable customer acquisition and long-term engagement. Design, execute, and analyze rigorous A/B and multivariate testing frameworks to optimize conversion rates and spend allocation. Support Product and Marketing teams in designing high-performing customer journeys, focusing on the cadence and sequence of interactions that maximize LTV Build and maintain automated dashboards in Looker Studio or Tableau to track real-time performance, attribution, and CPA Use predictive insights to lead budgeting, forecasting, and "what-if" scenario planning for quarterly growth targets. Act as a bridge between Marketing, Product, and Data Science to ensure data integrity and alignment on overarching strategic goals. Present findings and recommendations to stakeholders at all levels Skills that will help you thrive Bachelor’s Degree in a quantitative (STEM) field with 5+ years of analytics experience (or a Master’s with 3+ years). Specific experience in Fintech or Financial Services is highly preferred. Mastery of SQL and Advanced Excel is required. Proficiency in Python or R for statistical modeling and data manipulation is preferred. Experience with Looker Studio, Tableau, or similar platforms; you know how to build a dashboard that tells a story at a glance. Deep understanding of hypothesis testing, incrementality, and experimental design. Familiarity with cloud data warehouses (e.g., Snowflake, BigQuery) and a "clean data" mindset. Exceptional communication skills with the ability to translate technical findings into a compelling business case for senior leadership. Ability to manage multiple high-priority projects simultaneously in a fast-paced, evolving environment. Resources to help you prosper A hybrid connection: We believe in the "best of both worlds" - a hybrid environment (2 days/week in our SF office) that balances high-touch collaboration with the flexibility of remote work Invested in your future: A competitive salary and a 401(k) with a 5% company match to help you build long-term financial security Holistic well-being: We provide the resources you need to thrive, from flexible time off and paid parental leave to an annual wellness allowance and comprehensive health coverage Professional & personal growth: Take advantage of a suite of premium perks, including Udemy access, childcare assistance, pet insurance, and a bevy of additional savings through Beneplace About Us Prosper introduced U.S. consumers to an innovative approach to personal finance as the first peer-to-peer lending platform in the country. Since 2005, Prosper has helped over 2 million customers achieve financial well-being through a comprehensive suite of digital personal finance products. Prosper’s flagship personal loan* marketplace continues to offer unique value for both borrowers and investors, while the Prosper® Card¹ provides essential access to credit and flexibility for those managing their financial journey. Guided by its mission to advance financial well-being, Prosper is dedicated to helping people thrive by meeting people where they are with simple, trusted, and affordable financial solutions. Learn more at www.prosper.com. We’re on a mission to hire the very best, and we are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere. It is important to us that every hire connects with our vision, mission, and core values. Join a leading fintech company that’s democratizing finance for all! Our Values Diversity expands opportunities Collaboration creates better solutions Curiosity fuels our innovation Integrity defines all our relationships Excellence leads to longevity Simplicity guides our user experience Accountability at all levels drives results www.prosper.com Our Story & Team // Our Blog Applicants have rights under Federal Employment Laws. Family & Medical Leave Act (FMLA) Equal Employment Opportunity (EEO) Employee Polygraph Protection Act (EPPA) California applicants: please click here to view our California Consumer Privacy Act (“CCPA”) Notice for Applicants, which describes your rights under the CCPA. Illinois applicants: please click here to view our Artificial Intelligence Notice for Applicants. At Prosper, we're looking for people with passion, integrity, and a hunger to learn. We encourage you to apply even if your experience doesn't precisely match the job description. Your unique skill set and diverse perspective will stand out and set you apart from other candidates. Prosper thrives with people who think outside of the box and aren't afraid to challenge the status quo. We invite you to join us on our mission to advance financial well-being. Prosper is committed to an inclusive and diverse workplace. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law, including the San Francisco Fair Chance Ordinance. Prosper will consider for employment qualified applicants who are non-US citizens and will provide green card sponsorship. *All personal loans are made by WebBank. ¹The Prosper® Card is an unsecured credit card issued by Coastal Community Bank, Member FDIC, pursuant to license by Mastercard® International.