Title: Sr. Manager, Product & Omni-Channel Marketing
Department: Marketing
Location: Remote
Term: Full Time
COMPANY SUMMARY
Divi is a scalp health company started in late 2021. The mission was born out of founder Dani Austin's own personal hair journey as she struggled to find brands and products that specifically addressed the root of hair loss and hair thinning. With several factors affecting each person’s hair health, Divi strives to pioneer what it means to have a healthy “scalp health routine.” Divi has grown extremely quickly, resonating in the marketplace with men and women at a variety of different stages in their hair journey. 2026 is an important growth year for the company with big ideas on the horizon and we are looking to grow our team to help!
JOB SUMMARY
The Senior Manager, Product & Omni-Channel Marketing serves as a key driver of brand execution across Divi's commercial channels. This role is responsible for translating brand and portfolio strategy into compelling, conversion-driving experiences across DTC, Amazon, Ulta, and future retail partners.
Reporting to the VP of Brand Strategy & Product Marketing, this individual will lead product storytelling, PDP development, launch execution, bundle strategy, and reviews management to ensure a consistent and effective brand presence wherever consumers engage with Divi. This role partners closely with Creative, Growth, Lifecycle, Product Development, Operations, and Retail teams to bring products and campaigns to market in a way that supports both brand equity and business performance, while providing support on additional brand, commercial, and cross-functional initiatives as business needs evolve.
CANDIDATE REQUIREMENTS
- 5–8+ years of experience in brand marketing, product marketing, ecommerce marketing, or related functions.
- Experience managing product launches and cross-functional marketing initiatives within a consumer brand environment.
- Strong understanding of ecommerce merchandising and PDP optimization.
- Experience working across multiple sales channels, including DTC, Amazon, and specialty retail partners.
- Demonstrated ability to manage complex projects and multiple priorities simultaneously.
PREFERRED EXPERIENCE
- Experience within beauty, personal care, wellness, or consumer packaged goods industries.
- Familiarity with Amazon marketing and content management tools.
- Experience developing bundle, assortment, or promotional strategies.
- Knowledge of consumer reviews platforms and reputation management programs.
SKILLS & COMPETENCIES
- Strong product storytelling and consumer marketing instincts.
- Excellent project management and organizational skills.
- Ability to translate strategic direction into actionable go-to-market execution plans.
- Strong cross-functional collaboration and communication skills.
- Analytical mindset with the ability to leverage performance data to inform decision-making.
- Detail-oriented with a high standard for quality and brand consistency.
- Ability to thrive in a fast-paced, entrepreneurial environment.
RESPONSIBILITIES
Product Detail Page (PDP) Strategy & Optimization
- Own the development and maintenance of PDPs across DTC, Amazon, Ulta.com, and future retail.com platforms.
- Establish and maintain PDP standards, ensuring consistency in brand voice, claims hierarchy, education, ingredient storytelling, regimen integration/merchandising, and conversion-driving content.
- Partner with Creative to brief and develop channel-specific PDP assets.
- Collaborate with Growth and Lifecycle teams to continuously optimize PDP performance based on consumer behavior and conversion insights.
- Ensure all PDP experiences balance channel-specific best practices with overall brand consistency.
Bundles, Kits & Portfolio Architecture
- Own the strategy and development of bundles, kits, gift sets, and retailer-exclusive offerings.
- Build and maintain a cohesive bundle architecture that supports regimen adoption, trial, gifting, subscription growth, and average order value expansion.
- Define consumer targets, product positioning, pricing strategy, and reasons-to-believe for each bundle offering.
- Partner with Product Development, Operations, and Brand Leadership to ensure bundle strategy aligns with portfolio priorities and operational capabilities.
- Work cross-functionally to optimize bundle presentation and performance across all sales channels.
Reviews & Consumer Proof Strategy
- Lead Divi's reviews program across DTC, Amazon, and retail partners.
- Develop strategies to increase review volume, quality, and relevance.
- Partner with Lifecycle Marketing on post-purchase review acquisition initiatives.
- Collaborate with channel partners to support review syndication and visibility.
- Establish review response, moderation, and escalation processes in partnership with Legal and Customer Experience teams.
- Identify recurring consumer themes and insights that can inform future messaging, claims development, and product storytelling.
Channel Brand Execution
- Own day-to-day brand presence across key commercial channels, ensuring a cohesive consumer experience.
- Manage Amazon Brand Store content, A+ content updates, listing optimization, and merchandising enhancements.
- Support retailer marketing programs, launch execution, and brand presentation for partners such as Ulta.
- Partner with Ecommerce and Growth teams to evolve the storytelling and merchandising experience across diviofficial.com.
- Ensure the brand maintains a consistent identity while adapting appropriately for each retail environment.
Product Launch Execution
- Lead cross-functional execution of new product launches across all channels.
- Develop and manage launch briefs, timelines, and channel-specific deliverables.
- Coordinate claims, copy, packaging assets, retailer requirements, and launch readiness activities.
- Partner with Creative to ensure all supporting assets are delivered on time and aligned with brand standards.
- Serve as a key project manager and communication hub during launch windows to ensure seamless execution.
JOB BENEFITS
1. Competitive salary
2. Premier Health Benefits (medical, dental, vision)
3. Strong Corporate Mission
4. Strong Corporate Culture
5. Remote Work Schedule
6. Generous PTO program
7. Opportunities for Growth