Sr. Manager, Paid Media (Remote UK)

For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday. At Smartsheet, our purpose is to empower teams to drive meaningful change. As a leader in collaborative work management, we help organizations plan, capture, manage, automate, and report on work at scale. We are seeking a results-oriented Senior Manager, Paid Media to set the strategic direction for our global digital channels. This is a high-impact role responsible for translating multi-channel spend into predictable, scalable pipeline growth, with a primary accountability for enterprise demand generation, ABM activation, and measurable revenue outcomes. You will act as a strategic leader for a high-performing team within the Digital Demand organization and drive alignment with executive stakeholders and critical cross-functional partners across Sales, Product Marketing, Creative, and Marketing Operations to accelerate growth across all segments and geographies. This role reports to our VP, Digital Demand. You Will: Architect and Define Global Paid Media Strategy Set the vision and architect the global paid media strategy across Paid Search, Paid Social, Programmatic, and ABM platforms. Drive enterprise and mid-market pipeline growth through strategic channel investments in LinkedIn Ads, Google Ads, Meta Ads, and emerging channels. Develop full-funnel media plans directly aligned to regional revenue targets and segment priorities. Govern the multi-million dollar media budget, focusing on maximizing ROI and translating spend into predictable pipeline and revenue contribution. Drive Measurable Revenue and Performance Optimization Establish the core KPIs, shifting the focus from lead volume to measurable pipeline, revenue, and customer acquisition impact. Lead ongoing testing strategy (creative, messaging, audience, bidding, landing pages) to continually improve conversion rates and cost efficiency across all campaigns. Partner with Marketing Operations to ensure accurate attribution and measurement across channels. Utilize data to identify scaling opportunities and proactively mitigate performance risks to protect the media portfolio. Leadership and Team Development Elevate reporting to deliver clear, actionable, and data-driven narratives to senior leadership and executives. Manage and mentor paid media team members, focusing on career development and strategic growth. Establish and enforce operational rigor, best practices, and comprehensive documentation to ensure function-wide excellence and scalability. Cross-Functional Influence and Alignment Serve as the domain expert and strategic advisor for cross-functional partners, coordinating with Product Marketing and Campaign teams to ensure messaging alignment. Direct Creative teams on developing high-performing ad formats tailored to channel and audience. Collaborate with regional marketing teams to localize campaign strategies for global markets and optimize performance based on geo and segment nuances. Perform other duties as assigned You Have: 10+ years of B2B digital advertising experience, preferably in SaaS 4+ years of people management experience Deep expertise in LinkedIn Campaign Manager, Google Ads and Meta Ads; experience with ABM platforms (Demandbase, 6sense, etc.) Strong understanding of B2B buying cycles and enterprise demand generation Experience managing significant paid media budgets with proven pipeline impact Analytical fluency in performance metrics, attribution models, and marketing analytics platforms Experience running global campaigns with localization Ability to translate data into compelling executive-level narratives Legally eligible to work in the UK on an ongoing basis Perks & Benefits: Employer-paid Private Medical and Dental, additional cost for family members Monthly contributions toward your pension 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program 20 weeks fully paid Maternity Leave 12 weeks fully paid Paternity/Adoption Leave Personal paid Volunteer Day to support our community Opportunities for professional growth and development including access to Udemy online courses Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account. Teleworking options from any registered location in the UK (role specific) Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, and India. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know. #LI-Remote