Sr. Growth Copywriter (AI-native)

About the Role We are a US-based upskilling and training company serving MENA, partnering with global tech leaders like AWS, Google, and Salesforce to deliver large-scale learning programs to software engineers, teachers, and tech professionals across Egypt, KSA, UAE, and the broader MENA region. We’re looking for a Sr. Growth Copywriter who can produce 10x the output of a traditional copywriter by mastering AI-assisted writing workflows. You’ll own all written content across 3 programs, 12+ channels, and 2 languages , from ad copy and landing pages to email sequences and community posts. This is not a “write one blog post a week” role. You’ll be producing hundreds of copy variants per month, using AI as your co-writer while you provide the strategic direction, brand voice, cultural nuance, and human polish that AI alone can’t deliver. Key Responsibilities Ad Copy & Creative Messaging • Write high-converting ad copy for Meta, Google, YouTube, TikTok, Snapchat, and X campaigns across 3 programs • Produce 50+ ad copy variants per campaign using AI tools, then curate and refine the top performers • Adapt messaging per market (Egypt, KSA, UAE) , understanding cultural nuance, local slang, and what resonates in each audience • Collaborate with the Perf. Marketing Manager on A/B test hypotheses for headlines, CTAs, value propositions, and hooks • Write in both English and Arabic (or work closely with AI translation + native review for Arabic copy) Email & WhatsApp Nurture Sequences • Write full lifecycle email sequences: welcome series, activation nudges, progress reminders, re-engagement, and completion celebrations • Craft WhatsApp broadcast messages optimized for MENA engagement patterns (concise, conversational, action-oriented) • Personalize messaging by program, user segment, and behavior stage , using AI to generate variants at scale • Work with the Perf. Marketing Manager to optimize open rates, click rates, and conversion rates through copy experiments Landing Pages & Web Copy • Write and optimize landing page copy for each program , headlines, sub-headlines, benefit blocks, social proof, and CTAs • Produce multiple landing page variants for A/B testing across different audiences and markets • Write SEO-optimized content for organic acquisition: blog posts, educational articles, and YouTube descriptions Community & Social Content • Write engaging social media posts for community channels (Discord, Telegram, LinkedIn, Twitter/X) • Draft influencer brief documents and UGC prompts in collaboration with the Brand Manager • Write scripts or talking points for video content (YouTube Shorts, TikTok, Reels) in collaboration with the Design team • Create community engagement content: challenges, polls, discussion starters, success story features Brand Voice & Content Strategy • Maintain and evolve the brand voice guidelines for all written content across programs • Work with the Brand Manager (Nada) on brand positioning, messaging hierarchy, and content calendar • Ensure consistency across all touchpoints , from a TikTok ad to an email sequence to a landing page • Document winning copy patterns, hooks, and templates in the team’s knowledge base for reuse AI-Specific Responsibilities This is an AI-Adapted role. You will be expected to: • Use AI writing tools (Claude, ChatGPT, Jasper, Copy.ai, or similar) as your primary drafting engine , you prompt, AI drafts, you refine • Build reusable AI prompt libraries for each content type: ad copy, email sequences, landing pages, social posts, and more • Use AI for rapid translation and localization of English content to Arabic , then apply human cultural polish • Generate 50–100 copy variants per campaign using AI, then select, combine, and refine the strongest options • Design AI-assisted content workflows that let the team produce content at 10x speed without sacrificing quality • Use AI for competitive copy analysis: analyze top-performing ads in the market and extract patterns • Train AI tools on brand voice, tone guidelines, and past winning copy to improve output quality over time Requirements Must-Have • 3–5 years of experience in growth copywriting, performance copywriting, or direct-response marketing • Strong portfolio showing high-converting ad copy, email sequences, and landing pages • Experience writing for digital ad platforms (Meta, Google, TikTok) with understanding of character limits, format constraints, and platform-specific best practices • Experience writing email marketing sequences with measurable results (open rates, click rates, conversion rates) • Proven ability to write for different audiences and adapt tone/messaging per segment • Understanding of copywriting frameworks (AIDA, PAS, Before-After-Bridge, etc.) and when to apply each • Fluent in English with strong writing skills; Arabic writing ability is a significant advantage • Experience working in a fast-paced environment producing high volumes of content Nice-to-Have • Experience in EdTech, SaaS, or tech upskilling platforms • Experience writing for MENA audiences in both English and Arabic • Background in SEO content writing and organic growth • Experience with video scripting for short-form content (TikTok, Reels, Shorts) • Familiarity with UX writing and product copy for registration/onboarding flows • Experience with community content strategy (Discord, Telegram, Slack) AI Tools & Skills Required • Demonstrated daily use of AI writing tools with examples of AI-assisted output • Ability to write detailed, specific prompts that produce on-brand, high-quality copy from AI tools • Experience building prompt templates or libraries for repeatable content types • Understanding of AI limitations: knowing when AI output needs heavy editing vs. light polish • Experience using AI for translation, localization, or multilingual content production • Willingness to continuously learn new AI writing tools and workflows as they emerge What We Offer • Work at the cutting edge of AI-assisted content creation , define how the next generation of copywriting works • Own all written content across AWS, Google, and Salesforce programs reaching 310K users • Small, senior team where your words directly drive acquisition and completion metrics • Remote-first culture with flexibility • Dotted-line collaboration with Brand Manager for creative direction and with Designers for visual storytelling • Competitive salary