The Sr. Director, B2B Marketing reports to the Chief Business Development Officer. This role will develop marketing campaigns, with a large focus on events and conferences, that support AP’s brand strategy and drive engagement and growth in brand awareness with potential university customers. This position focuses on building AP’s reputation while highlighting AP’s differentiators and value proposition to new audiences, while also reinforcing the ways AP’s mission complements the schools’ missions.
Main Responsibilities
Develop brand and marketing strategy to target potential new university customers working alongside the business development team to build and increase brand awareness.
Customization of the standard pitch deck based upon the specific opportunities (25%of the deck).
Conference Support:
Develop strategic plan and identify conferences of interest based upon target market.
Negotiate contracts with conference leads.
Handle shipping and set up of all conferences directly or indirectly.
Identify, negotiate, and handle prep for thought leadership speaking opportunities for:
Webinars
Conference stand-alone opportunities
Conference opportunities with partners
Conference post-mortem and follow-up
Responsible for organizing ‘Salon’ dinners.
Attend, host, and support “In the Network” conferences/events.
Develop and implement targeted marketing campaigns (content marketing, email, social and other channels).
Collaborate cross-functionally to develop all marketing creative/collateral and optimize the campaigns.
Develop and implement various events, customized for different audiences, as appropriate.
Manage coordination and implementation of various collaborative speaking opportunities.
Maintain compliance with internal policies and external regulations in partnership with internal stakeholders.
Assess, report, and communicate progress/achievements to goals and objectives cross-functionally.
Generate necessary reports for the executive team.
Coordinate with Business Technology team on outside vendor initiatives, as needed.
Other duties as assigned.
Job Requirements
Bachelor’s degree required, master’s degree preferred.
10+ years’ experience leading customer outreach, reputation campaigns, brand awareness or similar initiatives.
5+ years’ experience interacting directly with C-suite level leaders.
Demonstrated ability to drive engagement and brand awareness.
Demonstrated track record of regular positive interactions with executive-level audiences.
Demonstrated track record of customer-centric decision-making.
Demonstrated ability to successfully organize and support large-scale events.
Proven ability to collaborate within a matrixed organization.
Demonstrated ability to manage multiple projects, programs, and priorities in a fast paced, dynamic environment.
Strong working knowledge of performance and operations management.
Experienced collaborator and skilled cross-functional communicator.
Exceptional presentation development and delivery skills; skilled in story-telling techniques.
Self-starter, self-motivated and a team player.
Highly organized with great attention to detail.
Strong knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint).
Physical Requirements:
Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.