About this role
About SAMY SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1.000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns. Mission Lead social-first copy strategy for U.S. skincare and beauty brands by creating culture-driven ideas and campaigns that spark conversation, building strategic content calendars, and delivering best-in-class bilingual (English/Spanish) copy that stays ahead of trends and drives impact across social platforms. Job Functions Develop social-first ideas and concepts that spark conversation and drive engagement. Conceptualize culture-driven campaigns aligned with brand goals and what’s shaping U.S. culture. Build and manage strategic content calendars, defining pillars, formats, hooks, and platform-specific messaging. Write and adapt bilingual copy (English/Spanish) across social platforms, ensuring brand voice consistency and clarity. Track trends and platform behavior (TikTok, Reels, Shorts, etc.) to propose timely, relevant content.