Sr. Club Sales Analyst

BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States . Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it. WORK TYPE: Full Time Remote LOCATION DETAILS: Remote United States COMPENSATION: The pay range for this position is $82,000-105,000 annually, plus the opportunity to earn an annual bonus based on personal and company performance. The base salary will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market. HOW YOU WILL MAKE AN IMPACT BSN SPORTS is seeking a data-driven, detail-oriented Senior Sales Analyst to support our Club Select & GTM Operations team. This strategic role will play a critical part in unlocking growth, enhancing sales effectiveness, and enabling smarter business decisions through deep analysis and planning. The analyst will support the development and execution of the 5-Year Plan, annual operating plan, monthly operating reviews, and CRM/reporting infrastructure. This position requires a proactive problem-solver with exceptional analytical capabilities, business acumen, and strong cross-functional communication skills. This is a unique opportunity to influence the trajectory of one of BSN’s fastest-growing businesses by serving as the performance “hub” for Club Select — driving insights, forecasting growth, enabling operational visibility, and championing data-backed decision-making. WHAT YOU WILL DO Strategic Planning & Forecasting Partner with leadership to develop and operationalize the 5-Year Strategic Plan and annual budget; own modeling inputs and execution tracking. Support Field target setting processes by partnering with Sales Ops to align field-level growth assumptions and quota roll-ups Collaborate with Finance to build quarterly reforecasts (3+9, 6+6, 9+3), incorporating historical performance, new partnerships, closed-won deals, and seasonal dynamics Stand up forecasting process to understand % attainment to annual plan based on actual sales, signed deals and deal pipeline. Work with Demand Planning & operations to build scalable approach to forecasting new deals, etc. Business Performance, Reporting & Analytics Determine how to track, analyze, and report on Club sales data to identify trends, opportunities, and areas for improvement Develop analytics to highlight forecast gaps, performance versus plan, and account-specific opportunities Serve as the subject matter expert on Club Select business performance, identifying key trends, root causes, and opportunities for growth Drive sport-level insights to inform strategy and growth opportunities Lead development of the Monthly Operating Review (MOR), coordinating inputs across stakeholders and synthesizing a clear performance narrative Build and continuously enhance dashboards and reporting tools in Tableau and CRM CRM & Sales Process Optimization Drive the execution of new CRM tools and activities to connect key sales motions with business processes Design and implement scalable CRM processes that increase visibility into pipeline activity, improve field enablement, and support new sales motions. Identify opportunities to AI & automation to drive sales activities to ensure account & product category penetration Support the rollout of new partnerships, ensuring tracking, reporting, and field visibility are aligned and actionable. Own quarterly bonus payment execution for business development team Operational Effectiveness Partner with cross-functional teams to operationalize new sales processes and ensure data capture supports analytics and growth initiatives (e.g., demand planning) Act as lead partner to supply chain planning to ensure sales pipeline and forecast details are delivered in clear, concise communication Build internal workflows and data systems that support a scalable GTM engine. Contribute to the continuous improvement of sales enablement tools, data hygiene, and decision support models. Support the process definition and creation of support mechanisms for customer success activities including but not limited to account hand off design, onboarding checklists, and QBR templates, etc. QUALIFICATIONS KNOWLEDGE/SKILLS/ABILITIES ​ Organization: Proven ability to prioritize and manage multiple deliverables with competing priorities on tight deadlines; must have meticulous, focused attention to detail Customer Focus: Has a strong, outgoing personality and a passion for working with cross-functional teammates; proven ability to build strong internal / external customer relationships and deliver customer-centric solutions Accountability: Holds self and others accountable to meet commitments; promotes a sense of urgency and establishes and enforces individual accountability Collaboration: Able to work cross functionally throughout the organization and build strong partnerships to meet shared objectives Communication: Excellent communications, follow up, and presentation skills, both written and verbal, including confidence and presence to engage effectively with customers and/or senior executives. Must be able to strategically and succinctly articulate messaging. Must be able to strategically and succinctly articulate messaging Decision Quality: Able to make good and timely decisions that keep the organization moving forward Strategic / Tactical Agility: Able to work with multiple stakeholders, develop, and execute information strategy while being able to manage day-to-day tactical activities to ensure commitments are delivered Action Oriented: Takes on new opportunities and tough challenges with a sense of urgency and enthusiasm; proven performance demonstrating a tremendous amount of initiative in tough situations and is exceptional at recognizing and seizing opportunities EDUCATION/EXPERIENCE Bachelor's Degree preferred Minimum of (3) three years of progressive work experience in relevant field Experience working with sales teams preferred Demonstrable ability to communicate, present and influence customers Experience delivering client-focused solutions to meet customer needs Proven ability to independently juggle multiple initiatives at a time, while maintaining sharp attention to detail Strong verbal and written communication skills Proficiency with Microsoft Office and Adobe products a must Knowledge and appreciation of Collegiate Licensing requirements a plus Experience working with or in Collegiate Campus environments a plus Proficiency with SQL, Snowflake, and Tableau is a must; familiarity with CRM is a plus PHYSICAL REQUIREMENTS The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand; walk; drive, climb, balance, stoop, kneel, crouch, or crawl. The noise level in the work environment is usually quiet. The employee will be required to work long hours as needed. ​ #LI-PC1 Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. JOIN THE BEST TEAM IN SPORT & SPIRIT At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT. OUR VALUES Service - We lead with heart. We champion community. Passion - We love what we do. It fuels our purpose. Integrity - We do what we promise. We own our actions and decisions. Respect - We earn it by giving it. Because everyone deserves it. Innovation - We never stop striving to be better. For ourselves and our community. Transparency - We are committed to openness and honesty in everything we do. OUR BENEFITS We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include: Comprehensive Health Care Benefits HSA Employer Contribution/ FSA Opportunities Wellbeing Program 401(k) plan with company matching Company paid Life, AD&D, and Short-Term Disability Generous My Time Off & Paid Holidays Varsity Brands Ownership Program Employee Resource Groups St. Jude Partnership & Volunteer Opportunities Employee Perks including discounts on personal apparel and equipment! Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.