Sr. Analyst - Marketing Analytics

Overview WHO WE ARE: Beyondsoft is a leading mid-sized business IT and consulting company that combines modern technologies and proven methodologies to tailor solutions that move your business forward.Our global head office is based in Singapore, and our team is made up of a diversely talented team of experts who thrive on innovation and pushing the bounds of technology to solve our customers’ most pressing challenges.When it comes time to deliver, we set our sights on that sweet spot where brilliance, emerging technologies, best practices, and accountability converge. We have a global presence spanning four continents (North America, South America, Europe, and Asia). Our global network of talent and customer-centric engagement model enables us to provide top-quality services on an unprecedented scale. WHAT WE’RE ABOUT: We believe that collaboration, transparency, and accountability are the values that guide our business, our delivery, and our brand. Everyone has something to bring to the table, and we believe in working together with our peers and clients to leverage the best of one another in everything we do. When we proactively collaborate, business decisions become easier, innovation is greater, and outcomes are better. Our ability to achieve our mission and live out our values depends upon a diverse, equitable, and inclusive culture. So, we strive to foster a workplace where people have the respect, support, and voice they deserve, where innovative ideas flourish, and where people can unleash their brilliance. For more information regarding DEI at Beyondsoft, please go to https://www.beyondsoft.com/diversity/. Position Summary: We’re seeking a senior analyst in the digital analytics space who thrives on solving complex problems side-by-side with a key client in the automotive industry. Unlike traditional managed services work, you’ll report directly to the client’s leadership and operate within their day-to-day framework while still being part of Beyondsoft’s Marketing Analytics consulting practice. You’ll have full access to our community resources, including playbooks, knowledge bases, and team syncs, ensuring support and connection even as your seat stays close to the action. In this role, you will contribute directly to analytics deliverables while helping advance the client’s digital marketing strategy. Success in this role requires strong analytical rigor, business context, and the ability to communicate insights with clarity and confidence. Responsibilities Leverage data to gain insight into trending, user experience and behavior to drive the appropriate digital marketing, mobile and social strategies. Take various sources of customer and campaign data and condense it down to a coherent story with clear conclusions and actionable insights, acting as the subject matter expert for digital analytics. Measure site usability/effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations based on data results and best practices. Visualize data into meaningful presentation decks and dashboards to provide holistic views of site user engagement activity to business stakeholders. Update and build dashboards, leveraging Power BI or Tableau, integrating Adobe Analytics and other data. Perform deep dive analysis via Case Studies to tell a comprehensive analytics story with data points and actionable insights to drive recommendations and decision making. Leverage Agile Delivery methods and processes to effectively track user stories, level of effort estimates, and plan with your Agile team for each Sprint. Drive data analysis of web projects, A/B and multivariate testing, and ad hoc requests. Support tag management requirements and documentation services to maintain integrity across multiple sources of data, including providing user acceptance testing and validation of web reporting creating, enhancements, and adjustments. Partner with multiple vendors to implement analytics requirements and streamline project processes. Multi-task and self-prioritize work queue to balance work queue and ensure stakeholder expectations are being met. Engage in analytics delivery re-prioritization discussions as needed with stakeholders to maximize internal team and stakeholder satisfaction. Qualifications Bachelor’s Degree required. Minimum 3 - 5 years of web metrics and/or analytics experience. Strong Adobe Analytics, in particular with Analysis Workspace, and Adobe Target experience. Experience with data visualization tools such as Tableau or Power BI. Highly proficient in Excel with building complex dashboards. Highly proficient in PowerPoint with designing analytics-based presentations and visualizations. Hands-on experience with and understanding of how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners. Can multi-task and quickly adapt to changing and conflicting priorities, while working independently. Motivated by learning and evaluating new analytics technologies and staying up to date with current trends and tools. Implementation experience with analytics platforms such as a web reporting tool and tag management software. Critical thinker who can problem solve and is detail-oriented and organized. Excellent written/verbal communication and client relationship management skills. Preferred Qualifications: MBA or Master’s degree in quantitative discipline. Experience from a marketing/advertising agency or consulting firm. Experience working in a client environment with multiple external agencies and partners. Experience with Customer Data Platforms (CDPs) and/or other MarTech platforms preferred. Experience with offline/online data integration preferred. Statistical modeling experience, including attribution modeling and predictive modeling preferred. Knowledge of digital advertising platforms such as DV360 or Trade Desk preferred. Experience with writing, executing, and analysis of data retrieved using SQL queries preferred. General knowledge of coding languages such as JavaScript preferred. Experience working with data mining tools such as SQL and Hive. Working knowledge of R, Python, SPSS, or other similar data tools. WHAT WE HAVE TO OFFER: Because we know how important our people are to the success of our clients, it’s a priority to make sure we stay committed to our employees and making Beyondsoft a great place to work. We take pride in offering competitive compensation and benefits along with a company culture that embodies continuous learning, growth, and training with a dedicated focus on employee satisfaction and work/life balance. Competitive hourly compensation of $55–$65/hour based on experience with clear expectations and pay transparency Non-exempt, billable-time role, providing consistent client exposure and the opportunity for approved overtime when project needs allow Remote position, working with high-visibility enterprise clients 8 paid company holidays plus 1 floating holiday Paid Time Off (PTO): 5 days annually, designed to complement company holidays and client schedules 401(k) retirement plan with company match, supporting long-term financial wellness Comprehensive company-sponsored benefits for eligible employees and their families, including: Medical, dental, and vision insurance Health Savings Account (HSA) Short- and long-term disability coverage Employee Assistance Program (EAP) Basic life and AD&D insurance Optional voluntary benefits, allowing employees to customize coverage to their needs: Health Care and Dependent Care FSAs Commuter benefits Voluntary accident and critical illness coverage Voluntary long-term care Additional life and AD&D insurance Beyondsoft provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type with regards to race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, and the full employee lifecycle up through and including termination. .