Specialty Marketing Manager

Join the Team Modernizing Medicine At ModMed , we’re not just building software—we’re reimagining the healthcare experience. Founded in 2010 by a practicing physician and a successful tech entrepreneur, we took a radically different approach: we hired doctors and taught them how to code. This "for doctors, by doctors" philosophy has allowed us to create an AI-enabled, specialty-specific cloud platform that places patients at the center of care. A Culture of Excellence When you join ModMed, you’re joining an award-winning team recognized for innovation and employee satisfaction. From our global headquarters in Boca Raton Florida, and extensive employee base in Hyderabad India, we are a team of 4,500+ passionate problem-solvers on a mission to increase medical practice success and improve patient outcomes: Consistently ranked as a Top Place to Work 2025 Globee Business Awards: Gold Globee for “Technology Team of the Year” 2025 Black Book Awards: Ranked #1 EHR in 11 Specialties Florida Venture Forum: Venture-Backed Company of the Year We are growing fast, thinking big, and we are just getting started. Ready to modernize medicine with us? Job Description Summary: ModMed is hiring a driven Specialty Marketing Manager to join our positive, passionate, and high-performing Marketing team and lead the development, execution, and optimization of marketing strategies for our Dermatology and Plastic Surgery specialty segments. This is an exciting opportunity to translate specialty-specific market insights into scalable revenue outcomes within a fast-paced Healthcare IT company that is truly modernizing medicine. Your Role: Develop and own specialty segment strategies, segmentation models, and prioritized growth plans. Create specialty-specific messaging frameworks, segment narratives, and value propositions to ensure resonance with provider audiences. Demonstrate the ability to shift from 1-on-1 sales conversations to 1-to-many marketing motions, scaling sales successes into broad, specialty-wide campaigns. Apply structured thinking to organize ambiguous specialty insights into clear, logical GTM plans that focus on revenue outcomes. Lead the identification and authoring of high-level thought leadership that addresses the specific "pain points" unique to the specialty. Create specialty-specific messaging frameworks, segment narratives, and value propositions. Build and execute specialty-level campaigns designed to generate new pipeline and expand existing accounts. Partner with Sales and Customer Success teams to improve specialty selling confidence, pipeline acceleration, and win rates. Develop specialty-specific customer proof points, case studies, and reference programs to support the buyer journey. Track and measure specialty campaign performance and revenue impact to continuously refine marketing motions. Lead complex communications across Sales, Product, and Executive leadership to align on GTM strategy. Skills & Requirements: Bachelor’s degree required; Master’s degree (MBA, MPH, or MS) preferred. 4+ years of professional B2B marketing experience within Healthcare Tech, or MedTech, with a proven track record of success in mid-sized to large organizations (preferably $400M+ revenue or PE-backed) where you have managed product or solutions marketing at a national or global scale. Deep familiarity with the Dermatology and Plastic Surgery or the medical specialty HCIT market Strong understanding of how specialty marketing impacts the "bottom line," including experience tracking funnel conversion and segment-specific revenue impact. Ability to produce high-quality, specialty-specific content; a writing sample will be required as part of the interview process. Proven experience building segment, ICP, or specialty-specific GTM strategies. Experience with CRM and Marketing Automation (Salesforce, HubSpot/Marketo) and GTM analytics/intent platforms (6sense). Ability to influence executive stakeholders without direct authority and align multiple business units on a unified specialty narrative. ModMed Benefits Highlight: At ModMed, we believe it’s important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits: United States Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution, 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep. Generous Paid Time Off and Paid Parental Leave programs, Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs, Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed, Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning , Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles, Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters. PHISHING SCAM WARNING: ModMed is among several companies recently made aware of a phishing scam involving imposters posing as hiring managers recruiting via email, text and social media. The imposters are creating misleading email accounts, conducting remote "interviews," and making fake job offers in order to collect personal and financial information from unsuspecting individuals. Please be aware that no job offers will be made from ModMed without a formal interview process, and valid communications from our hiring team will come from our employees with a ModMed email address ([email protected]). Please check senders’ email addresses carefully. Additionally, ModMed will not ask you to purchase equipment or supplies as part of your onboarding process. If you are receiving communications as described above, please report them to the FTC website .