Specialist, Digital Performance (m/f/d) - Hamburg

City: Hamburg Country/Region: DE Application Deadline: / FOR OUR HEAD OFFICE NORTHERN EUROPE, BASED IN HAMBURG, WE ARE LOOKING FOR YOU! Specialist, Digital Performance (m/f/d) – Hamburg WE DELIVER • WE DREAM • WE CARE • WE DARE The Digital Performance Specialist is responsible for driving measurable business growth through advanced and scalable Paid Search strategies across Northern Europe. The role focuses on the full search funnel (from keyword and audience strategies to feed‑based automation) ensuring optimal efficiency, revenue impact, and alignment with commercial priorities. The Specialist works closely with E‑Commerce teams to synchronize product feeds, landing pages, and promotional plans with Paid Search performance goals. Knowledge of Display, SEO, and Affiliate channels is beneficial as a nice‑to‑have to support cross‑channel collaboration but not required. WE DELIVER - Let's deliver together: Paid Search Strategy & Planning Develop and execute Paid Search strategies for Northern Europe aligned with global frameworks. Build keyword, audience, bidding, and budget strategies to drive growth and efficiency. Align with E‑Commerce to ensure product feeds, landing pages, and promotional plans support performance goals. Advocate automation and best‑practice adoption across markets (Performance Max, Demand Gen, DSAs). Campaign Management Lead and manage agency partners in day‑to‑day Paid Search execution. Oversee keyword research, ad copy creation, audience segmentation, and feed‑based campaign setups. Implement robust tracking using Google Tag Manager, Adobe Analytics, and native platform tools. Ensure full compliance with platform policies and brand standards. Optimization & Performance Continuously optimize campaigns toward key KPIs (CPC, CTR, ROAS, Conversion Rate). Conduct A/B tests across ads, audiences, bidding strategies, and landing pages. Leverage scripts, automation tools, and feed management technology to scale performance. Reporting & Analysis Build and maintain dashboards and reporting structures across markets. Analyze Paid Search data to identify trends and improvement opportunities. Deliver actionable insights to guide channel strategies and budget allocation. Develop Looker Studio dashboards for transparent and efficient performance reporting. Collaboration & Communication Act as the connector between Paid Marketing and E‑Commerce (launches, feeds, promos, landing pages). Collaborate with global marketing teams and agencies to stay ahead of trends and innovations. Present performance results and strategic recommendations to stakeholders. Nice-to-Have: Display, SEO & Affiliate Support Performance Display activities (e.g. remarketing) when relevant. Collaborate with SEO teams on OneSearch initiatives as needed. Contribute to Affiliate discussions for incremental growth opportunities. WE DREAM - This is what we dream of: Bachelor’s degree in Marketing, Business, or a related field 5+ years of hands-on Paid Search experience, including Performance Max and feed‑based advertising, ideally in a Media Agency Strong knowledge of Google Ads, Microsoft Ads, and SA360 Experience with analytics platforms (Adobe Analytics, Looker Studio) Understanding of remarketing, segmentation, and audience strategies Strong communication, cross‑functional collaboration, and project management skills Experience with GTM and tracking integrations and proficient in analytics and dashboarding tools (Adobe, Looker Studio) Ability to work cross-functionally and independently Proactive, curious and optimization-minded Fluent in English; additional languages are a plus We CARE - what you can expect: We truly care to offer you a great place to work! Wellbeing, development & flexibility: 30 days of vacation & special leave days (e.g. 1 day at your birthday or 2 days at your own wedding) Flexible working hours with opportunities for mobile working (2 days home office & 3 days office/week) Work from anywhere: Work up to 20 days within 12 months from anywhere in Europe Personal and professional development through regular e-learning modules, training and workshops Gym membership at Fitness First at a reduced Pandora-Corporate-Rate Running club: Join our weekly running club where you clear your mind with an Alster-run after a working day Discounts & subsidies: Corporate benefits & free access to a benefits portal for discounted tickets for different events A great discount on our jewellery Company subsidised public transport ticket (we take over 25€ of the Deutschlandticket) Mobile Working Kit Allowance: We support you with a maximum of 500€ for your home office equipment Lunch allowance: Monthly pluxee vouchers – for flexible use and accepted in many restaurants and supermarkets Attractive company pensions scheme with an insurance package Pandorians refer Pandorians: We are very thankful for your employee referrals and will reward you for successful referrals Office & Pandora culture: Dogs are very welcome! Beautiful & modern office space in the Hamburg city center Internationally successful company with a flat hierarchy A highly motivated team with a Can-Do-Attitude Cozy coffee area where you can grab a cup of coffee and meet for a chat Celebrations & team-time: We love to celebrate special moments together that matter to us like your birthday, where you are given a special leave day, or with corporate events in the summertime and at Christmas – after-work gatherings and team events are key highlights as well! WE DARE - We dare you to apply. We are looking forward to welcoming you! About Pandora Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores. Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.