Specialist, Demand Generation

Specialist, Demand Generation Apply Overview Position Type Full Time Job Shift Day Education Level Bachelor's Degree Required Travel Percentage 10% Category Marketing Apply Description WHY CHOOSE ECRI? ECRI is an inspiring place to work. We share a common mission to help healthcare organizations make smart, compassionate, and ethical decisions for patients. Consider these additional benefits of joining the ECRI team: Industry leadership: We have a long history and proven reputation in patient safety and medical technology research. On-the-job-learning: You will have the opportunity to work with specialists across medical science, patient care, healthcare management, and technology. Comprehensive healthcare benefits: We offer medical, dental, vision, life insurance, accidental death and dismemberment, and disability coverage. Retirement Savings: Our employees can participate in an employer-matching 403(b) Retirement Savings Plan. Additional benefits: ECRI offers additional benefits to our employees, including paid time off and holiday pay, paid leave for parents, tuition assistance, employee assistance program, access to LinkedIn Learning, and other voluntary benefit programs (e.g. accident insurance, identify theft insurance, flexible spending accounts). Volunteer Program: ECRI Cares, our employee volunteer program, provides a framework for us to work together and make a difference in the lives of others. All employees are provided 16 hours annually of paid time to volunteer at preapproved ECRI Cares charities during normal business hours. ABOUT ECRI At ECRI, our passion for safe, effective, and efficient care is ingrained into the fabric of who we are and why we are here. For more than 50 years, the people of ECRI have been unyielding in their work to protect patients from unsafe and ineffective medical technologies and practices. Now, with the acquisition of the Institute for Safe Medication Practices (ISMP), we have created one of the largest healthcare quality and safety entities in the world. As a non-profit, independent organization, we utilize an unbiased, evidence-based approach to develop guidance, and maintain our principles of integrity and transparent work. Our ethical standards have led us to adopt the industry's strictest conflict-of-interest policies, and they are why tens of thousands of healthcare leaders worldwide rely on ECRI to guide their clinical, operational, and strategic decisions across all sites of care. The Most Trusted Voice in Healthcare ECRI is proud to serve the healthcare industry, from providers and insurers to government agencies, and medical associations. Our areas of focus include: Patient Safety: empowering leaders to eliminate patient harm through the dissemination of best practices, guidance, benchmarking, and recommendations. Evidence-Based Medicine: providing clinical evidence to inform and support decisions on the effectiveness of medical technologies, procedures, genetic tests, and clinical practice guidelines. Technology Decision Support: arming hospital systems with unbiased insights, so they can optimize their supply chain. ECRI is the only organization worldwide to conduct independent medical device evaluations, with labs located in North America and Asia Pacific. ECRI is designated an Evidence-based Practice Center by the U.S. Agency for Healthcare Research and Quality and a federally certified Patient Safety Organization by the U.S. Department of Health and Human Services. At ECRI, our passion for the truth drives us to go further and dig deeper in our pursuit to advance effective, evidence-based healthcare globally. The success of our organization relies on the kind of creative thinking that can only result from a diverse team of individuals. ECRI is proud to be an employer of choice with an inclusive environment for all employees. As part of this goal and in compliance with various laws and regulations, ECRI provides reasonable accommodation to applicants and employees. It's what makes ECRI unique, and why we are the most trusted voice in healthcare. POSITION SUMMARY The Demand Generation Specialist will help execute multi-channel, multi-touch programs that create new sales pipelines, improve win rates, and increase sales velocity. Key responsibilities include executing our marketing and lead generation initiatives as well as serving as the administrator for our marketing automation tool(s) and public website management. This is a highly collaborative role that will give you direct access and opportunity to learn from marketing, sales, and our key business stakeholders, including the opportunity to partner with Global Marketing Managers to further organizational strategic priorities. ESSENTIAL FUNCTIONS Reasonable Accommodation Statement: To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactory. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions. Essential Functions Statement(s): • Execute a variety of demand creation tactics that create awareness, engagement, and a quality pipeline and convert to sales. • Work with Marketing leadership to ensure website content is up-to-date and landing pages are enabled for promotional tactics. Execute and inform the content strategy of our website properties. • Collaborate to build marketing campaigns using appropriate engagement methods () and review deliverability data. • Build and optimize campaigns on search engines, display, and social media end-to-end, from landing page and ad copy to campaign attribution in our marketing tool. • Create and segment lists for use in campaigns based on targets and behaviors like past email engagement and website interactions to optimize success (content downloads, site page visits, etc.). • Work to minimize list decay and unsubscribes while increasing productivity of email within campaigns. • Assist in the preparation of articles, posts, e-newsletters and other content created for relevant communication channels and campaigns. • Partner with our Media Services team to develop graphics needed to create high converting landing pages. • Work with Marketing leadership to ensure website content is up-to-date and landing pages are enabled for promotional tactics. • Assist in the data cleaning of leads for proper upload into HubSpot and Microsoft Dynamics. • Collaborate with Solutions Sales to ensure proper campaign follow-up is enabled. Additional Responsibilities: • Other duties, as assigned. Accountability Metrics: • Meet established deadlines for Marketing campaign deliverables with attention to detail. • Contribute to planning and execution of website and campaign initiatives. • Provide guidance and support for multi-channel engagement methods. • Deliver metrics and campaign results monthly in a concise format. Qualifications QUALIFICATIONS Experience: • 3 - 4 years of experience driving inbound B2B demand generation • Demonstrated success driving inbound demand generation for sales teams • Technical abilities to do things such things as build email campaigns, set up landing pages, implement conversion tracking, SEO, Google analytics, etc. • Experience with marketing automation tools; HubSpot preferred and various website platforms including Shopify. • Strong editorial skills. Education: • Bachelors Degree in Marketing Required. Computer Skills: • Proficient with: Microsoft Office 365 Suite of products HubSpot Shopify POSITION COMPENSATION The salary range for new employees in this position is $55,672.00- $66,806.00, based on background, experience, and skills. In addition, new employees in this position are eligible for all of our benefit offerings, including, but not limited to, health and welfare benefits, 403(B) retirement savings, and paid time off (PTO). PHYSICAL DEMANDS This position operates in a remote environment and requires the individual to remain in a stationary position, whether sitting or standing, before a desk or other fixed workspace, most of their workday. In addition, this position requires the individual to occasionally move about their workspace to access and inspect work-related materials, such as file cabinets with physical files and standard office equipment. This position requires the ability to operate standard office equipment, including, but not limited to, a laptop, keyboard, mouse, webcam, and phone, as well as effectively communicate information and ideas to a wide variety of audiences in written and oral form. ADA STATEMENT ECRI is committed to equal employment opportunities and compliance with the Americans with Disabilities Act (ADA). ECRI values diversity and inclusivity, and we strive to provide a work environment that accommodates employees with disabilities. If you require reasonable accommodations to participate in the application or interview process, please inform us so that we can provide the necessary support. ECRI believes that everyone should have an equal opportunity to contribute their skills and talents, and we are dedicated to making our workplace accessible and inclusive for all. EEO STATEMENT ECRI is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or veteran status. We value diversity and believe that a diverse workforce enhances our ability to succeed. ECRI complies with applicable federal, state, and local laws governing nondiscrimination in employment and prohibits any form of discrimination or harassment based on these protected characteristics.