Social Media Specialist
We are seeking a creative, forward-thinking, and organized social media specialist to join our growing team. In this position, you will interact with targeted virtual communities and network users to promote our products and provide customer care services to new audiences. You must be able to create consistent, meaningful content on all social media platforms as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media.
Social Media Specialist Duties and Responsibilities
Build and execute social media strategy through research, benchmarking, messaging, and audience identification
Write, develop, and strategize online content production and scheduling
Assist with crisis management, bad reviews, and negative news communications
Generate, edit, publish, and share content daily (original text, images, video, and HTML)
Build meaningful connections and encourage community members through dialog and messaging
Create and maintain company social media pages and profiles
Moderate user-generated content and messages appropriately, based on company and community policies
Create and implement social media marketing plan and editorial calendar
Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
Social Media Specialist Requirements and Qualifications
Bachelor’s degree in marketing, communication, or related field
2+ years’ experience in digital marketing and social media
Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
Knowledge of project management and web design best practices
Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
Strong written and verbal communication skills