About this role
Our client is seeking a dynamic Social Media Specialist to join their marketing team and contribute to the execution of innovative social media campaigns that engage audiences and drive brand awareness. This role focuses on content creation, community engagement, and optimizing social media presence across multiple platforms. Key Responsibilities: Assist in developing and implementing social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others. Create and schedule engaging and relevant content tailored to each social media channel. Monitor and respond to comments, messages, and conversations to foster community engagement. Track, analyze, and report social media metrics to evaluate campaign performance and inform strategies. Collaborate with creative and marketing teams to align social content with overall marketing goals. Stay current with social media trends, platform updates, and emerging best practices. Support paid social media advertising campaigns as needed.