Social Media Intern - University Advancement

OVERVIEW JOB TITLE: Social Media Intern- Universirty Advancement LOCATION: Minneapolis Campus PAY RATE: $16.50 HOURS: 2 days in office + remote work if needed The Digital Engagement team at the University of St. Thomas is seeking a digital communications and social media intern. Part of the University Advancement team, the Digital Engagement department is responsible for communicating with the 120,000+ alumni, friends and donors who support the university through engagement and charitable giving. Specific tasks include: Share and develop digital content ideas around giving days, donor relations/alumni connections, etc, primarily supporting capital campaign messaging on social media. Record social media engagement using an internal content aggregator. Draft and create content for social media and websites (internal and external), including caption copy, still posts, videos, stories, etc. Perform community management tasks on alumni Facebook and Instagram pages. Strategize with the Digital Engagement team to develop data-informed social media content plans. Use Hootsuite to report on social media metrics and make insights about content performance. Track trends across higher education, peer schools, and alumni relations sources to inform social media strategy. Attend University events to capture photo + video content for digital channels. Partner with other student interns across university departments to gather insights and stories and share University Advancement initiatives on social media. Apply the Diversity, Equity and Inclusion Viewfinder to all projects to support inclusive content creation. In office expectations: The University Advancement office is located in Terrence Murphy Hall on the Minneapolis campus. Two days in Minneapolis preferred; flexibility for remote work as needed. The University of St. Thomas is an Equal Opportunity Employer, including disability and protected veteran status. QUALIFICATIONS Required qualifications: Experience with Canva or similar graphic layout platform Experience creating content using Instagram, Facebook, TikTok, LinkedIn and other social media outlets Strong writing and communication skills Comfortable with Microsoft Office 365, specifically Word, Outlook and Excel Willingness to reach out to students and alumni through various communication channels Desired qualifications: Interest in data analytics, social media listening Proficiency in content creation for Instagram stories + reels TikToks Students majoring in Emerging Media, Marketing, Communication Studies, Data Analytics or similar subjects preferred Working knowledge of artificial intelligence prompts for writing tasks and data insights Are you able to travel between Minneapolis and St. Paul campuses during summer months? ELIGIBILITY To be eligible for student employment, St. Thomas students must be degree seeking at the undergraduate, graduate and doctoral levels. Students must be actively enrolled at least part-time in courses for credit. For further information on eligibility please see the Student Employee Toolkit on One StThomas. The University of St. Thomas is an Equal Opportunity Employer, including disability and protected veteran status.