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Social Media & Influencer Manager - Cowshed Own and define how Cowshed shows up to the world. Building a premium, creator-led social presence from the ground up at a pivotal brand relaunch. Cowshed | London (Hybrid) Cowshed is entering a defining new chapter. Following its acquisition by Matrix, the brand is relaunching in 2026 with a sharper, more premium identity across product, packaging, and brand world. We are helping them in hiring a Social Media & Influencer Manager to build and own how Cowshed shows up across social and creator channels at this pivotal moment. This role sits within Brand and leads the strategy and execution of their social and influencer function, from creator relationships and content, to community and cultural relevance. You will partner with DTC to amplify strong brand-led work through paid, but the centre of gravity is brand, taste, and content. What you'll do: You will define and build Cowshed’s social and influencer presence from the ground up. That means: Owning their organic social strategy and output across key platforms Building a clear, long-term creator strategy (nano to ambassador level) Establishing always-on seeding and genuine creator relationships Creating and directing content that reflects a premium, consistent brand world Leading social-first brand moments, events, and activations Ensuring creator content is strong enough to scale into paid amplification This is a hands-on role, particularly early on, but not purely executional. You should be as comfortable shaping direction as you are creating yourself, and able to scale output through collaborators over time. What We’re Looking For 5+ years in social and/or influencer marketing with true ownership Experience working with premium or luxury brands Exceptional taste and instinct for what premium looks like on social Strong content capability (filming, editing, directing) Proven ability to build meaningful creator relationships Clear understanding of how brand-led content translates into growth High ownership, strong judgement, and comfort in a lean environment Bonus: Personal experience as a content creator Existing network in beauty, lifestyle, or hospitality What Success Looks Like Cowshed shows up on social with clarity, consistency, and confidence. You’ve built a strong creator network, elevated the quality of content, and created a social presence that feels culturally relevant while unmistakably premium - fueling both brand equity and commercial growth. 💸 Salary: £50,000 - £55,000 DOE 🏡 Logistics: Tottenham Court Road office - 2 days a week on site 🌴 Unlimited paid holiday 🏥 Private health cover including optical and dental with Aviva ❤️ 2.5 charity volunteering days 🌍 2 weeks work-from-anywhere 🤰 Enhanced maternity 🤒 15 days sick leave 🎂 Birthday day off 💆 2 ‘You Time’ days 💸 30% discretionary bonus 🧠 EAP and Myndup mental wellbeing support 🎉 Anniversary incentives, with milestone rewards to celebrate your time with us Department Social Media & Content Creation Locations London Working Location Hybrid About Up Collective Founded by people just like you, we are a friendly space for ambitious marketers who want to achieve big things and help others do the same. Meet like-minded marketing mates in our vibrant community, find your dream job and become more confident in your role with our Start-Up Marketing Accelerator. Intrigued? Click the link to find out more