Shop Your Way - Product Marketing Manager

Do you consider yourself an innovator, a builder, a game-changer? Do you have what it takes to transform the payments, loyalty, and commerce space? Do you want to help develop and scale truly “never been done before” services and technologies? If yes, then we want to hear from you at Shop Your Way SYW Overview Shop Your Way (“SYW”) is a high-growth FinTech and e-Commerce enablement platform that leverages a proprietary technology infrastructure to service some of the largest and most innovative brands in America. SYW powers multiple business and consumer services, including SYW Rewards and the SYW Mastercard, along with a leading mobile app and digital destination. When bundled together as part of our Pay Your Way (“PYW”) service, we have a truly differentiated loyalty + credit solution for our business partners and their customers, without the hassle of setting up a direct credit relationship with a bank or underwriter. This integrated module makes it easy for Partners of any size to improve their conversions, drive new revenue, save on transaction and payment costs, and create more repeat business. Today, we’re providing this “loyalty-card as a service” to Raise (gift cards) and Way (mobility) – two of the “Andreessen Horowitz Top 50 Marketplaces” – and other national brands. Now, we’re expanding our offering to include other new application services while also unlocking new channels. SYW is at an exciting inflection point, built for scale and driving growth. Key Highlights include: ● Recent investment of +$30M of “growth capital” from Private Equity / Hedge Fund sponsor ● Long-term strategic partnership with Citibank powering a multi-billion dollar credit portfolio ● Compelling pipeline of New Business Development initiatives, focused on SYW 5321 Card Externalization (“loyalty-card as a service”) ● Proprietary, best-in-class loyalty and data technology platform built to power $10+ billion of partner business ● A sizable (9 million active) yet hyper local member base of active shoppers ● A valuable rewards currency, with more new places to burn – from gift cards to sports media to parking, car wash, electrical vehicle charging to crypto and ETFs ● A multi-tender, proprietary “wallet” with rewards, gift cards, and credit ● Platform can be white-labeled and quickly integrated into existing retail and loyalty systems https://business.syw.com/ Pay Your Way: Payments as a Service Pay Your Way (“PYW”) – a business unit, B2B(2C) product and platform inside SYW – is a new Credit-as-a-Service offering for Merchants, Digital Marketplaces, and more that want an embedded credit offering without the hassle of setting up a direct credit relationship with a bank or underwriter. We make it easy for Partners of any size to improve their conversions, drive new revenue, save on transaction and payment costs, and create more repeat business. Our existing partnerships with clients such as Citibank, Raise.com , and others make the next generation of loyalty and credit a reality. Built on the latest technology, our roadmap has laid the foundation to enable innovation and growth for years to come. Role Summary: Product Marketing Manager Product Marketing sits at the intersection of the Product & Business teams, and helps drive collaboration across R&D, Sales and Marketing teams to drive customer and business outcomes. From that vantage point, the Product Marketing Manager is directly responsible for the orchestration of all go-to-market activities across product launches, strategic announcements, major campaigns, and also drives the enablement of all customer-facing teams. Product Marketing is also the keeper of our technology narrative, and partners with the broader organization to ensure that our positioning, messaging and storytelling are consistent across all touchpoints and all Partners, existing and new. What You'll Be Working On Own and define the go-to-market strategy to increase adoption customers across industries for whom the solution is key to scaling their digital payments strategy Work hand-in-hand with the Product, Business Development and Partner Marketing team on product launches and campaigns that drive customer and industry adoption. Define and help execute go-to-market by closely partnering with Product, Sales, BD and Marketing to create market-defining moments and campaigns. Connect the dots for all stakeholders when it comes to GTM, whether it’s by articulating and representing considerations across, pricing, packaging, market-sizing, geo expansion, prioritization, or anything in between. Create followership by translating the feature to industry specific benefits and unlocks. While product marketing is a quintessential servant-leader role, you can energize everyone’s thinking with ideas and proposals that up-level our execution and win for our customers. Direct and sequence new product/feature launches, enable all customer facing teams with the right mix of assets, programs and content, and influence the product roadmap. Partner with demand generation, campaign, and content teams to ensure we are telling our story consistently across all of our channels. Done right, product marketing is the messaging API for the rest of the company. What You Bring To The Role Bachelor’s Degree 3+ years of experience working on business-to-business or platform company or two-sided marketplaces in a product marketing or related role. Proven ability to operate in a collaborative, fast-paced cross-functional environment, and provide thought leadership, guidance, market context and competitive intelligence to drive consensus and reach key decisions. Highly organized with acute attention to detail and a proven track record of working in cross-functional, hypergrowth environments. Experience working with technical stakeholders and sales leaders; equally comfortable being the product and engineer whisperer as you are being sales’ best friend, while embodying customer-and-partner-centricity above all. Excellent communication skills, both oral and written, including the ability to present complex material to customers, press, and analysts in a compelling way 6 to 10 years of experience working on business-to-developer or platform company or two-sided marketplaces (e.g Lyft, Uber, Instacart) in a product marketing or related role BS/BA degree; MBA is a plus, or equivalent Ability to influence cross-functional teams without formal authority. Team player attitude and excellent collaboration skills. Positive attitude and demonstrated optimism.