SEO/AEO Strategist

SEO/AEO Strategist As our SEO/AEO Strategist, you'll be the in-house expert who owns our entire search visibility program — from technical SEO and content strategy to the emerging frontier of AI-powered search. Working closely with the Growth Marketing Manager and the broader marketing team, the SEO Specialist translates strategy into executed, measurable improvements in organic traffic, rankings, and conversion. Responsibilities Organic Search Strategy & Ownership Own uShip's organic search program across all commodity verticals Develop and maintain keyword strategy and on-page optimization priorities Align SEO efforts with business objectives and communicate organic performance to marketing leadership Monitor the SERP landscape, competitor positioning, and algorithm updates on an ongoing basis Maintain and evolve keyword tracking and reporting infrastructure Technical SEO Conduct regular site crawls to identify and prioritize technical issues including crawl errors, redirects, and indexation gaps Partner with engineering and product teams to implement technical SEO recommendations Manage internal linking architecture and site structure improvements Monitor Core Web Vitals and page speed performance in coordination with product team Ensure proper SEO handling of URL changes, site migrations, and new page launches SEO Content & On-Page Strategy Lead keyword research and content briefing for SEO-strategic content Partner with the Content Manager on SEO-informed editorial planning, on-page optimization, and content refresh cycles Identify and prioritize content gaps based on impression data, keyword research, and competitive analysis Refine and maintain content hub and pillar page architecture across high-value verticals Analytics & Reporting Deliver regular SEO performance reports Track keyword rankings, CTR benchmarks, impression share, and organic revenue contribution Organic funnel analysis and conversion attribution Contribute organic search data and insights to reporting cycles AI Search & Generative Engine Optimization (GEO) Monitor uShip's visibility and citation rate within AI-generated search experiences including Google AI Overviews, ChatGPT, Perplexity, Google AI Mode, etc. Develop and execute a GEO strategy to improve uShip's presence in generative search results across key shipping categories Stay current on evolving AI search behaviors and recommend tactical adjustments to content and structured data strategy Report on AI search performance alongside traditional organic metrics as part of regular SEO reporting Cross-Functional Collaboration Serve as the internal SEO subject matter expert, translating external audit findings and strategic direction into prioritized execution plans Coordinate with Product and Engineering on SEO requirements for new features, URL structures, and site changes Partner with the Growth Marketing Manager on landing page optimization and paid/organic keyword strategy alignment Collaborate with the broader marketing team on content, campaigns, etc. Required Qualifications 3–6 years of hands-on SEO experience, with demonstrated ownership of an organic search program Deep proficiency in Google Search Console Hands-on experience with Semrush or Ahrefs for keyword research, position tracking, and competitive analysis Strong understanding of technical SEO fundamentals: crawl, indexation, site structure, schema markup, Core Web Vitals Experience with internal linking strategy Collaborative, cross-functional working style with strong written and verbal communication skills Experience in marketplace, e-commerce, or two-sided platform businesses preferred Familiarity with CMS platforms (Sanity or similar) and basic HTML a plus Location: FULLY REMOTE or HYBRID optional team environment if local (HQ Austin, TX 78701) Salary: $75,000 - $90,000 base salary *We are unable to employ remote workers in New York City, Massachusetts, Montana, Hawaii, Alaska, California, or any location outside the U.S. *We are unable to consider candidates requiring visa sponsorship or transfer, including OPT and H-1B, now or in the future. *We are not accepting applications from agencies or independent contractors at this time. Why uShip? uShip offers big-company benefits in a small-sized company because we really value and are committed to our people. There are even some extras that will surprise you. Remote or hybrid work options Monthly Wellness Reimbursements Home office Reimbursements Company paid meal delivery pass 100% Paid Health and Dental available 401(k) matching, no vesting Stock Options Pet Insurance Dog-friendly downtown office Company Overview uShip is the world’s first and largest shipping marketplace, making it quicker, easier, and more affordable to ship large or bulky items. Consumers and businesses can compare and book bids from hundreds of thousands of customer-reviewed transportation service providers, ranging from independent owner-operators to the largest freight carriers and brokers. From cars to cranes and furniture to freight, our straightforward and transparent platform helps people, businesses, e-commerce sellers, and multinational logistics companies ship with greater speed and efficiency. Customers save money and service providers make money using their empty cargo space – everyone wins! We welcome diversity in all its forms, and believe we’re better collaborators, strategizers, and thinkers because of it. uShip is an equal opportunity employer. We are inspired to find candidates who embody our Core Values. uShip prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, age, parental status, national origin, disability, or veteran status. We celebrate our differences and are committed to creating an inclusive environment for all employees.