ESTABLISHED IN 2007, INSEGMENT, AN INC 5000 COMPANY, IS A FULL-SERVICE DIGITAL MARKETING AND ADVERTISING AGENCY
Located at the heart of one of the most innovative technology hubs in the world — Boston, we pride ourselves on bringing our clients quantifiable, high-impact marketing results. Working across strategy, creativity, and a meticulous engineering process, we deliver innovative digital marketing solutions. We want YOU to be a part of an ongoing transformation, taking our email marketing efforts to the next level.
We are looking for an experienced SEO Specialist to coordinate SEO efforts for our clients, including onsite and offsite optimization, keyword expansion research, and backlink research and outreach. We are looking for a cogent and insightful professional who is a great collaborator. The SEO Specialist works with a variety of teams٫ so great communication skills are a must. Current knowledge of SEO best practices and techniques is essential to this role.
Responsibilities
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
Develop and implement link building campaigns
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
Communication to team and management on project development, timelines, and results
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Prior experience in SEO (5+ years)
Bachelor's Degree preferred
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
Experience working with CMS environments
Knowledge of HTML/CSS and website administration
High-level proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools preferred
Ability to create easy-to-read reports relaying complex data sets
Comfortable with data, must possess an analytical mindset
Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
Ability to clearly and effectively articulate thoughts and points
High levels of integrity, autonomy, and self-motivation
Excellent analytical, organizational, project management, and time management skills
All your information will be kept confidential according to EEO guidelines.