SEO Manager

We're looking for a senior SEO Manager to join our growing team and own technical, content, and local SEO execution across a portfolio of law firm clients. This is an internal role and you'll work closely with our account strategists who handle all client communication, freeing you up to focus entirely on the work. You'll be part of an existing SEO team and are expected to bring senior-level expertise, sharp diagnostic instincts, and a systematic approach to execution. If you're someone who gets genuinely energized by crawl data, ranking movements, and finding the technical reason a site isn't performing the way it should, this role is for you. How the role works You'll receive scoped work from account strategists via Asana, with budgets and priorities already defined. When you need information or access from a client, you'll pass a clear request to the strategist who handles that communication on your behalf. Your job is to execute at a high level, flag issues proactively, and ensure keyword benchmarks are moving in the right direction. What you'll do Technical SEO Conduct comprehensive technical SEO audits across client sites and prioritize fixes by impact Diagnose and resolve crawlability, indexation, site speed, Core Web Vitals, and structured data issues Implement and maintain schema markup across law firm site templates in WordPress Manage redirects, canonicalization, XML sitemaps, and robots.txt configurations Monitor site health on an ongoing basis using tools like Screaming Frog, Semrush, and Google Search Console Content SEO Conduct keyword research and develop content strategies aligned with each client's practice areas and target markets Produce detailed content briefs for writers that translate SEO intent into clear, actionable guidance Audit and optimize existing on-page content for relevance, structure, and search intent Identify content gap opportunities and develop roadmaps to close them Local SEO Own local SEO strategy across client portfolios including Google Business Profile optimization, citation building, and local pack performance Monitor and improve local rankings across target practice areas and geographies Identify and resolve local listing inconsistencies across directories and data aggregators Reporting and collaboration Track and report on keyword benchmark performance, surfacing insights and recommending course corrections when targets are off track Work within Asana to manage tasks, track budgets, and communicate progress clearly to strategists Collaborate with the broader SEO team to share learnings, align on best practices, and contribute to process improvements Stay current on algorithm updates, industry changes, and emerging SEO best practices in the legal vertical