SEO Manager

JOB TITLE: SEO Manager LOCATION: Cape Town/Stellenbosch or Johannesburg (Hybrid) A BOUT HYPERCLEAR TECHNOLOGIES: Hyperclear Technologies is a division of Hyperclear Global Investments, a technology investment holding company headquartered in Mauritius with regional offices in South Africa, Uruguay, and the United Kingdom. At Hyperclear Technologies, our portfolio of industry-leading technology companies provides clients with a complementary suite of products and services to increase performance through optimisation. We operate at the forefront of innovation, offering solutions that span cyber security, cloud infrastructure, business intelligence, robotic and business process automation, credit analytics, and more. Why Join Us? Joining Hyperclear Technologies gives you the unique opportunity to work across a range of exciting and diverse brands in the technology space, including: Cyberlogic: A managed solutions provider specialising in cyber security, cloud, infrastructure, and business intelligence. Flokzu: A no-code business process management platform that allows users to automate complex business processes with a simple drag-and-drop interface, serving customers in 70 countries worldwide. Cogent: A tech company operating under the banner of hyper-automation is recognised as the only pure-play hyper-automation company in the EMEA region. Cogent partners with Blue Prism, a leader in Connected Robotic Process Automation. Principa: A consulting and analytics business with innovative financial services products designed to foster financial inclusion and access to credit in emerging markets through custom-built decisioning technology. Scriptex: A bespoke solutions development house with nearly a decade of experience rapidly delivering native-cloud software solutions. Hyperclear Technologies provides a dynamic, forward-thinking environment where you can broaden your horizons and engage with cutting-edge technologies and leading industry thinkers. Our team members are integral to enabling our vision of unlocking human potential through technology, making a tangible impact on businesses and communities worldwide. By joining Hyperclear Technologies, you are not just joining a company; you are becoming a key player in a growing stable of brands dedicated to innovation, excellence, and making a difference. Explore the possibilities with us and help drive the future of technology. PURPOSE OF POSITION: The SEO Manager serves as the strategic lead for organic search acquisition across Hyperclear Technologies' multi-brand portfolio, owning the end-to-end SEO ecosystem from technical infrastructure to content optimisation and performance analytics. This role directly contributes to the Marketing COE's growth objectives by maximising organic visibility, reducing reliance on paid channels, and establishing search authority within target B2B markets. This is a hands-on role requiring an SEO expert with proven technical and strategic capabilities in B2B technology environments. This position is responsible for developing and executing comprehensive SEO strategies that drive measurable organic traffic growth, improve search rankings for high-intent keywords, and optimise the customer acquisition funnel across multiple brands. Working closely with the Growth Marketing Execution Lead and Paid Media/Marketing Manager, the SEO Manager ensures SEO best practices are embedded across all digital properties while maintaining alignment with broader marketing OKRs and business growth levers. KEY RESPONSIBILITIES: 1. SEO Strategy Development & Execution Develop and execute a portfolio-wide SEO strategy aligned with Marketing COE OKRs, focusing on sustainable organic traffic growth, market share expansion, and reduced customer acquisition costs. Establish SEO frameworks, governance standards, and best practices across all portfolio brands to ensure consistent search performance and brand authority. Build and maintain comprehensive SEO roadmaps with quarterly priorities, resource allocation, and expected impact on key growth metrics. Identify and prioritise high-value keyword opportunities across different buyer journey stages, with emphasis on B2B decision-maker intent and commercial keywords. Partner with the Growth Marketing Execution Lead to integrate SEO into broader growth marketing initiatives and multi-channel campaigns. Translate business objectives into actionable SEO initiatives with clear KPIs and success metrics. 2. Technical SEO Implementation & Infrastructure Optimisation Conduct comprehensive technical SEO audits using industry-standard tools (Screaming Frog, Sitebulb, Google Search Console), proactively identifying and resolving technical issues including broken links, redirect chains, 404 errors, canonicalisation problems, and duplicate content. Implement Core Web Vitals optimisations and mobile-first indexing requirements, troubleshooting page speed, image compression, lazy loading, render-blocking resources, and responsive design compliance. Configure and implement structured data (schema markup), make technical on-page changes to HTML/CSS, and optimise site architecture and crawlability, working with developers for complex implementations. Create and maintain XML sitemaps, robots.txt files, canonical tags, and hreflang implementations for international SEO, monitoring indexation status and troubleshooting crawl errors. Execute website migration SEO requirements, including redirect mapping, pre/post-migration audits, and traffic monitoring. Configure Google Tag Manager tracking for SEO events, conversions, and custom dimensions to enable accurate performance measurement. 3. On-Page SEO & Content Optimisation Execution Optimise meta titles, descriptions, and header tags monthly across portfolio websites to improve search visibility. Enhance existing content through strategic rewrites, improved keyword integration, readability improvements, and content updates. Execute internal linking strategies, building contextual links, content hubs, and optimised site architecture. Create detailed SEO content briefs incorporating keyword research, search intent analysis, competitor insights, and optimisation guidelines. Optimise on-page elements, including URL structures, image attributes, alt text, title tags, and anchor text across all properties. Conduct A/B testing on landing pages, titles, CTAs, and content layouts to improve conversion rates for organic traffic. Implement featured snippet optimisation strategies, formatting content for People Also Ask, lists, tables, and definition boxes. Audit and optimise product pages, service pages, blog posts, and resource pages for search intent alignment and user experience. Develop and maintain SEO documentation, including style guides, title tag formulas, and optimisation checklists for consistency. 4. Keyword Research & Competitive Intelligence Conduct comprehensive keyword research across all portfolio brands, identifying new keyword opportunities quarterly. Analyse search intent for target keywords, categorising by buyer journey stage (awareness, consideration, decision) and commercial value. Execute competitive keyword gap analysis using SEMrush/Ahrefs to identify untapped ranking opportunities. Build and maintain keyword mapping documents aligning target keywords to specific pages and content assets. Monitor keyword rankings using rank tracking tools, identifying trends, opportunities, and ranking losses requiring immediate action. Identify long-tail keyword opportunities with high commercial intent and achievable competition levels for quick wins. Analyse SERP features (featured snippets, People Also Ask, local packs, and knowledge panels) to optimise content for enhanced visibility. Track and resolve keyword cannibalisation issues through content consolidation or differentiation strategies. Monitor competitor SEO strategies, tracking their keyword rankings, content approaches, technical implementations, and backlink acquisition. 5. Link Building & Off-Page SEO Execution Identify link-building opportunities monthly through competitor backlink analysis, broken link prospecting, and resource page research. Execute outreach campaigns, including personalised email outreach, publisher follow-ups, and guest post placement negotiations. Manage guest posting activities, including topic ideation, content coordination, writer briefing, and publication tracking. Build and maintain relationships with industry publishers, bloggers, and webmasters for ongoing link acquisition opportunities. Conduct broken link building campaigns, identifying dead links on relevant sites and proposing replacement content. Create linkable assets, including data studies, infographics, interactive tools, and comprehensive resource guides. Execute digital PR campaigns, including HARO responses, expert quote submissions, and targeted media outreach. Monitor backlink profiles using Ahrefs/Majestic, identifying and disavowing toxic links that threaten domain authority. Track link-building activities comprehensively, documenting outreach, responses, placements, and ongoing link status. Implement strategic internal linking to distribute page authority and improve site architecture across high-priority pages. 6. SEO Analytics, Performance Tracking & Reporting Monitor organic search performance across Google Analytics 4, Search Console, SEMrush, and Ahrefs for all portfolio brands. Build and maintain automated SEO dashboards in Google Data Studio/Looker Studio with custom metrics and KPI tracking. Define and own SEO KPIs, including organic traffic growth, keyword rankings, click-through rates, conversion rates, and CAC contribution. Analyse keyword rankings, traffic trends, user behaviour, bounce rates, and conversion paths to identify optimisation opportunities. Conduct root cause analyses for traffic drops, ranking fluctuations, and algorithm update impacts with actionable recommendations. Produce monthly SEO performance reports with insights, trend analysis, and strategic recommendations for stakeholders. Track Core Web Vitals, page experience metrics, and site performance using PageSpeed Insights and Chrome UX Report. Implement and optimise conversion tracking, goal configurations, and event tracking in GA4 for organic traffic sources. Calculate and report SEO ROI metrics, including organic traffic value, CAC reduction, pipeline contribution, and revenue impact. Monitor search engine algorithm updates and industry changes, proactively adjusting strategies to maintain a competitive advantage. 7. Conversion Rate Optimisation & User Experience Conduct A/B testing on title tags, meta descriptions, landing page elements, and CTAs, analysing results and implementing winning variants. Optimise user experience elements impacting SEO performance, including site navigation, page layout, content structure, and readability. Analyse user behaviour data to identify friction points in the organic acquisition funnel and implement data-driven improvements. Test and optimise call-to-action placement, form designs, and conversion pathways specifically for organic traffic sources. Execute systematic experimentation across SEO elements to uncover growth opportunities and accelerate performance. Develop data-driven hypotheses, run controlled experiments, analyse results, and scale successful tactics across the portfolio. 8. Cross-Functional Collaboration & Stakeholder Management Brief developers on technical SEO requirements and collaborate with content writers, providing optimisation recommendations and ensuring best practices. Coordinate with the Paid Media/Marketing Manager to align keyword targeting strategies and prevent cannibalisation between channels. Partner with Business Units to optimise product/service pages, feature announcements, and launch campaigns for search visibility. Work with the Group Marketing Manager and content teams to embed SEO considerations into brand positioning, messaging frameworks, and creative development. Provide SEO training and guidance to team members through documentation, reviews, and knowledge-sharing sessions. Communicate SEO performance, priorities, and strategic recommendations to stakeholders through clear, actionable reporting. Review website changes, new designs, and feature releases to ensure SEO best practices are implemented before launch. Build positive relationships with stakeholders across marketing, product, sales, and technology functions. 9. Agency & Vendor Management Manage relationships with external SEO agencies, consultants, and vendors to augment internal capabilities as needed. Oversee agency briefings, performance evaluations, and scopes of work, reviewing all deliverables, including technical audits, content recommendations, and link-building reports to ensure delivery against agreed KPIs, budgets, and quality standards. Ensure external partners adhere to Google Webmaster Guidelines and maintain quality standards aligned with brand requirements. Negotiate contracts and manage budgets for external SEO services, tools, and platforms. 10. Multi-Brand Portfolio Management & Prioritisation Manage SEO priorities across multiple brands, strategically allocating resources based on commercial objectives, impact, growth potential, competitive dynamics, and market conditions. Execute brand-specific SEO tactics while maintaining consistent technical standards and governance frameworks across the portfolio. Align SEO strategies with individual brand positioning while leveraging shared services efficiencies and cross-portfolio learnings. Identify cross-brand content syndication opportunities, monitor competitive threats across market segments, and proactively adjust strategies when competitive dynamics shift. 11. Marketing Technology & SEO Tool Management Own the SEO technology stack, including Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and rank tracking platforms. Ensure proper tracking, tagging, and data integrity across all digital properties and SEO campaigns. Configure and maintain SEO tools, ensuring data accuracy, optimal utilisation, and maximum value across the portfolio. Evaluate and recommend new SEO tools and technologies to enhance capabilities, efficiency, and competitive advantage. Stay current with emerging SEO technologies, AI-driven search features, voice search optimisation, and generative search experiences. 12. Content Strategy Contribution & SEO Guidelines Partner with content teams to develop SEO-driven content strategies addressing target audience search behaviour and commercial intent. Conduct keyword research and competitive analysis to inform content priorities and identify high-value content gaps. Implement content refresh strategies to maintain and improve rankings for existing high-performing pages. Guide development of conversion-focused content that drives engagement, search visibility, and pipeline contribution. Create and maintain SEO content guidelines, best practice documentation, and training materials for content creators. 13. Quality Assurance, Compliance & Best Practices Review SEO implementations for accuracy, consistency, and compliance with Google Webmaster Guidelines and industry standards. Lead quality assurance processes for technical implementations, on-page optimisations, and content updates before publication. Ensure all SEO activities adhere to ethical practices, avoiding black-hat techniques and minimising algorithmic penalty risks. Stay current with search engine algorithm updates, industry trends, and emerging best practices through continuous professional development. Champion SEO best practices across the organisation, educating stakeholders on organic search's role in sustainable growth. Document SEO processes, workflows, and standard operating procedures to ensure consistency, efficiency, and knowledge transfer. KEY REQUIREMENTS: Education/Qualifications: Bachelor's degree in Marketing, Communications, Computer Science, Information Technology, Business, or related field preferred, OR an equivalent combination of education and experience SEO certifications are highly desired (e.g., Google Analytics Individual Qualification, SEMrush SEO Toolkit Certification, Moz SEO Essentials, HubSpot SEO Certification). Experience: Minimum 4-6 years of progressive SEO experience as an individual contributor, with demonstrated expertise in technical implementations, content optimisation, and link building. Proven track record of driving significant organic traffic growth (minimum 30%+ YoY improvements) through strategic execution. B2B technology-driven industry. Additional B2C experience/exposure is advantageous., SaaS, or enterprise product experience with hands-on execution across the full SEO spectrum. Experience managing SEO across multiple websites or brands (shared services, multi-brand, or agency experience advantageous). Direct experience conducting website migrations, implementing technical SEO fixes, and executing large-scale optimisation projects. Demonstrated ability to work autonomously as an individual contributor, self-directing workload and priorities with minimal supervision. Strong execution background with daily proficiency in SEO tools, technical audits, content optimisation, and performance analysis. Experience with design tools such as Canva and/or Adobe Creative Cloud. Strong analytical skills, ability to track ROI, lead conversion metrics, and content performance to drive improvements, and proven problem-solving ability. Ability to work independently in a fast-paced, collaborative environment, taking full ownership of assigned projects while integrating with the broader team and managing multiple projects simultaneously. Demonstrated experience leveraging AI-marketing tools to enhance workflows and improve execution speed. Proven ability to collaborate with diverse stakeholders, comprehend brief requirements, and determine actionable steps to achieve desired results. Strong verbal and written communication skills, with the ability to tailor messaging to different audience personas. Technical Competencies / Skills Expert proficiency in SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, Sitebulb. Working knowledge of HTML, CSS, and JavaScript with the ability to make technical changes or provide detailed specifications to developers. Proficiency with content management systems (WordPress, HubSpot, Contentful) and schema markup implementation. Experience with Google Tag Manager for configuring tags, triggers, and tracking implementations. Familiarity with Core Web Vitals optimisation tools: PageSpeed Insights, Lighthouse, Chrome DevTools, and GTmetrix. Experience creating data visualisations and dashboards in Google Data Studio/Looker Studio, Tableau, or similar platforms. Advanced proficiency in Excel/Google Sheets for data analysis, including pivot tables, VLOOKUP, and complex formulas. Understanding of server-side factors (redirects, headers, status codes) and CDN configurations that impact SEO. Behavioural Competencies / Skills Execution Excellence: Proven ability to complete high volumes of SEO tasks efficiently while maintaining quality standards. Technical Problem-Solving: Strong troubleshooting skills to diagnose technical SEO issues and implement solutions independently. Self-Direction & Autonomy: Ability to work independently, prioritise workload effectively, and drive results with minimal oversight. Stakeholder Management: Proven ability to present to and advise all stakeholder, and business unit leaders with confidence. Attention to Detail: Meticulous approach to on-page optimisation, technical implementations, and quality assurance. Analytical Thinking: Strong quantitative skills to analyse data, identify patterns, and make data-driven optimisation decisions. Communication Skills: Ability to clearly explain technical SEO concepts to non-technical stakeholders and document work effectively. Collaboration: Effective cross-functional collaboration with developers, content teams, and marketing stakeholders. Continuous Learning: Self-motivated to stay current with algorithm updates, industry trends, and emerging best practices. Commercial Acumen: Understanding of how SEO contributes to customer acquisition costs, pipeline generation, and revenue growth. Adaptability: Comfortable managing changing priorities in a fast-paced, multi-brand environment. Results-Driven: Track record of setting ambitious goals and delivering measurable organic traffic growth. Process-Orientated: Ability to create efficient workflows and document processes for consistency and knowledge sharing. Should you work from home, it is your responsibility to ensure that you have uninterrupted internet connectivity and a ‘work-like’ environment at your home location to deliver your best in terms of performance and productivity.