SEO Content Specialist

About us Yodeck is a fast-growing Software-as-a-Service (SaaS) company that is laser-focused on disrupting the $23B digital signage industry. Yodeck’s affordable, easy-to-use, and feature-rich solution has been developed to democratize digital signage and empower with it any and every business around the world. Yodeck was first introduced in 2016 and now powers over 160,000 screens across every type of business from restaurants and retail stores, to schools, stadiums and conference halls. Yodeck is now in the top 5 of digital signage SaaS platforms in the world, and we are looking for curious and smart people to drive even faster! About the role We are looking for a strategic and detail-oriented Content Specialist to help drive our organic growth and strengthen how we communicate our product and value to the market. This role plays a key part in building high-quality, intent-driven content that attracts the right audience, supports the buyer journey, and contributes to measurable business outcomes. You will work closely with cross-functional teams to ensure content is aligned with our product, brand, and growth goals, while continuously improving performance through insights and optimization. This is an ideal role for someone who combines strong writing skills with a performance mindset and a passion for creating content that delivers real impact. Responsibilities Producing high-quality, SEO-optimized content, including blog posts, landing pages, and guides Updating and improving existing content to increase search rankings, traffic, and conversions Implementing on-page SEO best practices, including title tags, meta descriptions, internal linking, and content structure Collaborating with designers and product marketers to create engaging, high-impact visual and written content assets Monitoring content performance using analytics and SEO tools, and refining strategy based on insights Building and maintaining content briefs and guidelines based on keyword research and search intent analysis Supporting off-page SEO and technical SEO initiatives, including internal link building and anchor text optimization when needed Proven experience in content creation, SEO writing, or content marketing 4+ years of experience writing SEO content for B2B audiences (preferably in SaaS) Demonstrated track record of creating content that ranks well and drives conversions Strong understanding of keyword research, on-page SEO, and content optimization best practices Familiarity with SEO tools such as Google Search Console, Ahrefs, Semrush, and GA4 Excellent writing, editing, and proofreading skills, with strong attention to detail Experience working with content management systems (e.g., WordPress) Ability to analyze performance data and translate insights into actionable content improvements Understanding of lead generation concepts and funnel stages (MQL, TOFU, MOFU, BOFU) and how content supports each stage Ability to work independently and manage priorities in a fast-paced environment Experience in SaaS or B2B tech environments is a strong plus Competitive salary Company-wide bonus scheme and a great Stock Option plan Amazing workplace, certified as Great Place to Work Hybrid Work From Home policy Office gym, nutritionist, and meal vouchers Individual training budget for professional development Private medical insurance plan Fun and collaborative start-up environment (with amazing offices!) Flexible working arrangements Commuting Expenses Equal opportunity and workplace diversity As part of our dedication to the diversity of our workforce, Yodeck is committed to Equal Employment Opportunity. Our people are our strongest asset and we acknowledge that all we have achieved so far is the solid outcome of our people’s contributions.