Senior TPM, Merchandising

Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. What the Role Is Babylist's merchandising business is one of the highest-leverage, most complex parts of the company — and it's never had a dedicated technology partner. The Merchandising Operations team manages the product data, vendor relationships, and owned brands manufacturing workflows that power Babylist's shop, and they've been doing it largely on manual processes and Google Sheets that have hit their limits. As a Senior Technical Product Manager for Merchandising Operations , you will be the first dedicated technical partner for this team — identifying, designing, and deploying the technology solutions that will help scale Babylist from a $750M to a $2B business over the next three years. This role will report to the Director of Technical Product, and will play a central role in defining and executing an ambitious technology transformation for Babylist's merchandising and owned brands operations. Who You Are You're an experienced Product Manager, with 5+ years of experience in an agile development environment You have experience building internal tools or operational technology — you understand that technology must interact with complex human processes, not just optimize for ideal-state inputs You are a builder: you've independently prototyped, shipped, or deployed solutions — whether professionally or personally — and you get excited about identifying a problem and finding a way to solve it yourself You have worked in highly cross-functional roles, managing the needs of various technical and non-technical stakeholders when executing projects You have experience with systems integration, data flow, APIs, and automation of manual processes, and you can discuss system architecture with technical counterparts You are able to work with ambiguity and define executable projects from initially unclear priorities — particularly in greenfield or under-invested areas You are highly analytical, leveraging data and process improvement techniques to objectively define priorities and action items You have excellent written and verbal communication skills, and can express ideas effectively to both technical and non-technical audiences You're genuinely excited about what AI can do - not just as a concept, but as something you want to get your hands on. At Babylist, every team uses AI daily, and we're looking for people who lean in. How You Will Make An Impact Drive the full product lifecycle for your roadmap — discovery, definition and validation, development, launch, and iteration — across the Merchandising and Owned Brands teams Lead the evaluation and build/buy decision for a Product Information Management (PIM) system to centralize product data, descriptions, images, and specs across channels Partner with the Owned Brands team to design and deploy technology solutions that replace manual, Google Sheets-based manufacturing and production workflows Identify greenfield opportunities by embedding with the Merchandising and Owned Brands teams, building trusted relationships with key stakeholders to deeply understand their processes and pain points Collaborate with Product and Engineering leadership to prioritize requests across many stakeholders, including Merchandising Operations, Owned Brands, and Data Define meaningful metrics for your space, work with data and engineering teams to surface them, and communicate their impact to the rest of the organization Build solutions that account for the realities of working with external vendors who cannot be mandated to standardize their processes — designing for the world as it is, not the world as you'd like it to be Use AI tools to accelerate discovery, prototyping, and delivery wherever possible Why This Role Greenfield opportunity — be the first technical partner to a nearly billion-dollar business unit that has never had dedicated tech support; the scope is yours to define Builder's playground — this role is explicitly looking for someone who wants to build, not just manage; you'll have room to prototype, experiment, and ship AI opportunity — get hands-on experience applying AI tools to real operational problems at a company actively investing in this space Direct business impact — your work will directly enable Babylist's growth trajectory; the merchandising team's success is tied to yours Executive visibility — direct exposure to senior leadership and a high-visibility mandate About Compensation We use a market-based approach to compensation. The starting salary range for this role is: US: $204,014 to $224,850 Canada $182,500 to $192,000 CAD Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Why You Will Love Working At Babylist Our Culture We work with focus and intention, then step away to recharge We believe in exceptional management and invest in tools and opportunities to connect with colleagues We build products that positively impact millions of people's lives AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact Growth & Development Competitive pay and meaningful opportunities for career advancement We believe technology and data can solve hard problems We're committed to career progression and performance-based advancement Compensation & Benefits Competitive salary with equity and bonus opportunities Company-paid medical, dental, and vision insurance Retirement savings plan with company matching and flexible spending accounts Generous paid parental leave and PTO Remote work stipend to set up your office Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important Notices Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity. AI is part of how we work at Babylist — we expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles. Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone. Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email — it's not us. Verify open roles at babylist.com/careers.