Senior Strategist, Influencer

WHY NEW ENGEN? At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team. We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose. WHAT YOU'LL DO Develop Insight-Driven Influencer Strategies Translate client briefs into clear, actionable influencer strategies that align with business goals and campaign KPIs. Build thoughtful plans that define creator mix, targeting, flighting, and testing approaches while balancing data-driven insights with creative, platform-native ideas. Build Strategic Plans that Drive Performance Design influencer programs that connect brand objectives with measurable outcomes. Identify opportunities to optimize performance, improve efficiency, and drive stronger results across campaigns. Partner Cross-Functionally to Bring Strategies to Life Collaborate closely with sales, media, and execution teams to ensure strategies are actionable and set up for success. Align on audience targeting, amplification approaches, and campaign execution to deliver cohesive, high-performing programs. Support Pitches and Client Engagements Contribute to pitch development by shaping strategic narratives and building clear, compelling recommendations. Participate in client presentations, helping communicate strategy and respond to questions with confidence and clarity. Leverage Insights and Trends to Inform Strategy Stay ahead of social trends, platform updates, and the evolving creator landscape. Use data, research, and tools to uncover insights, inform recommendations, and continuously strengthen strategic approaches. Guide Testing, Optimization, and Performance Improvement Help define testing frameworks and optimization plans that improve campaign outcomes over time. Analyze performance and translate learnings into actionable recommendations that refine creator selection, content direction, and overall strategy. WHAT YOU BRING Experience in influencer marketing, social strategy, or digital marketing, with a strong understanding of how influencer campaigns are planned and executed (agency or brand experience preferred), ideally 3-5 years. Ability to translate briefs into clear, actionable strategies, with a focus on aligning creative ideas to business goals and performance KPIs. Strong understanding of social platforms and creator ecosystems, including trends, content formats, and what drives engagement across channels. Analytical mindset, with the ability to interpret performance data and turn insights into strategic recommendations and optimizations. Experience building strategic plans, including elements like creator mix, targeting, testing frameworks, and campaign structure. Clear and confident communication skills, with the ability to present ideas, contribute to pitches, and collaborate effectively with internal and external stakeholders. Strong collaboration skills, with experience working cross-functionally across teams like sales, media, and execution. Highly organized and detail-oriented, with the ability to manage multiple workstreams in a fast-paced environment. Curiosity and passion for social and creator trends, with a proactive approach to staying ahead of platform changes and emerging opportunities. A problem-solving mindset, with comfort navigating ambiguity and turning ideas into actionable plans. PERKS & BENEFITS Hybrid work environment with flexible hours Unlimited PTO + company holidays Comprehensive medical, dental, vision, and disability coverage Life & AD&D insurance 401(k) with company match Paid parental leave & family support Pet care perks & insurance Commuter & transit benefits Exclusive employee discounts Salary Range: $63,000-$84,000 USD annual The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely. New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are. We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you. 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