Senior SEO Strategist

Senior SEO Strategist Your move We usually respond within a week Join Our Team as a Senior SEO Strategist in Malta! 🌍 Who Are We? Clever Advertising is a multinational digital brand serving the iGaming industry for the last 15 years with innovative advertising and technology solutions. Where’s the Action? Our brand-new office in Gzira, Malta – a vibrant iGaming hub that’s as inspiring as it is sunny! What Will You Do? ✓ Conduct targeted keyword research and competitive gap analysis across US sports betting verticals, including NFL, NBA, MLB, NHL, College Football, and College Basketball; ✓ Collaborate closely with the content team to create SEO-optimized briefs, style guides, and content guidelines aligned with the intent of US sports bettors; ✓ Perform content audits to identify optimization opportunities across keyword targeting, metadata, headers, and internal linking structures; ✓ Optimize on-site elements including URL structures, schema markup, and internal linking to improve authority distribution and organic visibility; ✓ Monitor, analyze, and report performance using tools such as Google Search Console, Google Analytics, Ahrefs, Screaming Frog, and DeepCrawl; ✓ Coordinate off-page SEO and link-building initiatives with authoritative sports, news, and iGaming websites; ✓ Analyze competitor strategies across keywords, content structure, and backlink profiles to identify growth opportunities; ✓ Deliver clear and actionable weekly or monthly performance reports to stakeholders; ✓ Diagnose and resolve technical issues related to crawlability, indexability, canonicalization, structured data, Core Web Vitals, and site architecture; ✓ Stay up to date with SEO trends, algorithm updates, and emerging industry tools; ✓ Support SEO strategies tailored to US state regulations and regional search behaviors. What Will You Bring to the Table? ✓ 3–5 years of experience in SEO or a similar role; ✓ Strong understanding of US sports betting verticals, including NFL, NBA, MLB, NHL, College Football, and College Basketball; ✓ Experience with SEO and analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar tools; ✓ Good understanding of keyword research, content optimization, and technical SEO fundamentals; ✓ Familiarity with CMS platforms such as WordPress or Shopify; ✓ Analytical mindset with the ability to interpret data and identify opportunities; ✓ Strong attention to detail and organizational skills; ✓ Ability to collaborate effectively with content, marketing, and development teams; ✓ Proactive attitude and willingness to stay current with SEO trends and best practices. What’s in It for You at Clever? 💰 Competitive Salary – Because you deserve the best. 💊 Health & Dental Insurance – We care about you. 🎉 Happiness Department & E.A.P. – Holistic well-being, unlimited online psychology sessions with our in-house therapist. 🎂 Birthday Leave – Take the day off — it’s all about you! 📈 Professional Development – Tailored plans and internal mobility opportunities. 🌍 Hybrid Work Options – Flexibility that works for you with work from home option up to 3 days a week! 📚 Continuous Learning Culture – Clever Academy and language classes. ... and so much more! At Clever, we believe in diversity and inclusion as drivers of innovation. We foster a work environment free from discrimination, where everyone has equal opportunities to succeed Ready to make your mark? Let’s get Clever together! 🚀 Department SEO Role Senior SEO Specialist Locations Malta Remote status Hybrid