Senior Programmatic Trader – Americas

Senior Programmatic Trader – Americas Locala is the world’s leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry. The Senior Programmatic Trader is responsible for driving campaign execution excellence, performance optimization, and margin efficiency across all channels. This role acts as the central authority on trading strategy, deal structuring, and campaign performance, partnering closely with Pre-Sales, Customer Success, and Operations to ensure campaigns are executed effectively and deliver against client expectations. While the role maintains visibility into inventory and supply, its primary focus is on how we buy, optimize, and scale media efficiently and profitably. Your role: 1. Trading Strategy & Execution Leadership (Primary Focus) Objective: Ensure all campaigns are executed with consistency, efficiency, and strong performance outcomes. Responsibilities Define and standardize trading best practices across all channels: Display / Mobile CTV DOOH Audio / OLV Guide: Campaign setup strategy Budget allocation Optimization frameworks Ensure consistency in: Naming conventions Campaign structures Targeting logic Lead execution quality control: Reduce setup errors Improve campaign readiness and launch timelines Partner with teams to ensure alignment between strategy and execution Expected Impact Improved campaign quality and consistency Reduced operational errors Faster and smoother campaign launches 2. Performance Optimization & Trading Excellence Objective: Maximize campaign performance through continuous optimization and data-driven decision making. Responsibilities Monitor and analyze: Delivery & pacing CPMs / CPCs Win rates Conversion / visitation metrics Define and implement: Optimization frameworks Testing strategies (A/B, formats, audiences) Identify: Underperforming campaigns Optimization opportunities Provide clear recommendations to trading teams Lead post-campaign analysis to inform future strategy Expected Impact Improved campaign performance Stronger optimization culture Better use of data in decision-making 3. Margin Management & Buying Efficiency This is critical based on your org shift. Objective: Ensure campaigns are executed in a way that protects and improves margin. Responsibilities Partner with Pre-Sales on: Deal structuring Media mix optimization Monitor: Cost vs. sell price Margin performance by campaign / channel Identify: Inefficiencies in buying strategy Opportunities to improve margin through optimization Support teams in: Adjusting inventory mix Improving cost efficiency Flag risks early: Underperforming or low-margin campaigns Expected Impact Stronger margin performance Better alignment between trading and commercial strategy 4. Deal Strategy & DSP / SSP Execution (Deal ID Ownership) Objective: Ensure all deal-based and standalone campaigns are structured and executed effectively. Responsibilities Own Deal ID strategy and implementation: Define deal structures Select appropriate inventory Align with campaign objectives Oversee: PMP / PG / Open Exchange strategies Troubleshoot: No-bid issues Underpacing Access / targeting conflicts Work directly with SSPs / DSP partners to: Resolve delivery issues Optimize deal performance Monitor: Deal-level performance Win rates and delivery Expected Impact More efficient deal execution Improved delivery and performance Reduced campaign risk 5. Trading Analytics & Insights Objective: Turn campaign data into actionable insights to improve performance and strategy. Responsibilities Build and maintain trading performance dashboards (DV360, Fusio, etc.) Analyze: Publisher performance Channel performance Spend allocation trends Provide: Weekly / monthly trading insights Identify: Performance trends Optimization opportunities Support: PCA / Tier 1 client insights Expected Impact Data-driven trading decisions Improved visibility into performance 6. Cross-Functional Partnership Objective: Ensure strong alignment across teams to improve campaign outcomes. Responsibilities Partner with: Pre-Sales → Feasibility, media strategy alignment Customer Success → Performance insights, client needs Operations → Process and execution improvements Act as: Go-to resource for trading-related questions Support: Complex / Tier 1 campaigns 7. Inventory Strategy & Supply Collaboration (≈20%) Objective: Support trading performance through smart inventory selection and supply collaboration. Responsibilities Maintain visibility into: Key supply partners (SSPs, publishers) Inventory performance trends Collaborate with supply partners to: Unlock better rates or access when needed Support: Inventory selection for campaigns Provide input on: Premium vs. scalable inventory Share inventory insights with internal teams Expected Impact Better-informed inventory decisions Improved cost efficiency Stronger collaboration with supply partners Your profile: 6-10 years in programmatic advertising with 2+ years in a senior or architect-style role managing large, Tier 1 accounts Strong experience with DSPs such as DV360, The Trade Desk, Amazon DSP, or Xandr Solid understanding of campaign trafficking, ad operations, optimization, and troubleshooting Strong knowledge of publisher landscape is a plus Solid understanding of third party measuring tools (IAS, Doubleverify) is a plus Nice to Have / Differentiators Experience managing Tier 1 or complex, multi-market campaigns Strong understanding of inventory, supply dynamics, and buying strategies Ability to collaborate with external partners (DSPs, SSPs, publishers) to resolve issues and improve performance Experience balancing performance with cost efficiency or margin considerations In addition to an engaging company culture, a remote-first work environment and training & development, future Localers can expect a competitive benefits package that includes: Medical, Dental & Vision Insurance - 100% paid for the employee-only, 80% for dependents 401k with Company Match Paid Parental Leave Paid Vacation, Sick Time & Holidays Base Compensation for this role is $110,000-$120,000 with up to $10,000 in bonuses Department Programmatic trading Role Senior Programmatic Trader Locations New York, Miami Remote status Hybrid