Senior Product Marketing Manager

Help fix customer-centricity at scale Every company wants to become more customer-centric. At TheyDo, we make that ambition real. Our AI-powered journey management platform helps the world’s largest enterprises align around what matters most: their customers. By bringing scattered data and teams together, we empower smarter decisions and better experiences. Since 2019, global leaders across industries — including Ford, Cisco, Johnson & Johnson, Siemens, Home Depot, and Lufthansa — have trusted us to scale journey management and deliver measurable impact. Backed by $50M from top-tier investors, including Blossom and 20VC, we are building a category-defining company. Our fully remote team of 100+ TheyDoers represents 30+ nationalities across 27 countries, united by a customer-led, people-first culture. Our mission is clear: Make journey management the most powerful business tool in the world. If you’re looking for a place where your work shapes the future of how companies operate, join us. Let’s build it together. TheyDo created the category of Journey Management, and global enterprises like Ford, Pfizer, Lufthansa, Siemens, and Lloyds now run their businesses on journeys instead of slides. This is a dedicated PMM seat — the operating counterpart to the VP of Marketing — and most of the surface area where the product meets the world is still under-built. We're looking for someone who wants to build that surface from scratch and treat AI as a category accelerant, not a bolt-on. What you'll do Run end-to-end execution for Tier 1 launches, starting with a major September launch, and introduce a launch tiering framework that separates a quiet release from a market-defining moment Own web content strategy across homepage narrative, product pages, solution pages, and product video explainers by industry and persona — currently non-existent for video Build the GTM content spine: pitch decks that tell a story, renewal narratives tied to value delivered, and expansion playbooks that turn product releases into land-and-expand moments Audit and update existing Sales and CS collateral so the narrative is consistent across every asset the field uses Stand up a competitive intelligence cadence — battlecards, win/loss, quarterly reviews and consolidate intelligence that's scattered across teams into a single source GTM can rely on Carry the category narrative through web, launches, enablement, analyst conversations, and customer stories, and shape how we talk about AI in a way that lands with skeptical enterprise buyers Translate the platform's AI agent capabilities into positioning that resonates with enterprise buyers who are hungry for substance, not hype Build and run your own AI agents as a default part of the workflow — for research, drafting, competitive analysis, and content production Brief Product on what the market needs and brief Sales on what Product is shipping, acting as the connective tissue between the two What we're looking for You've been the de facto PMM function at a B2B SaaS company — a solo or founding PMM seat with an enterprise motion and a complex, multi-product platform You've built a launch tiering framework yourself, not inherited one, and can talk concretely about when it worked and when it didn't You've owned a website as PMM, not just contributed a paragraph, and you have a point of view on how product pages should read when the product is a platform You can take a platform capability and produce a page, a pitch, and a one-liner within hours — and Sales, CS, and customers all read the same words and hear the same story You're fluent across both Sales and CS enablement and treat CS enablement as equal in weight You use AI as a genuine productivity layer and can talk concretely about how it's changed the way you work You can market AI products to enterprise buyers without resorting to hype, and you understand why skepticism is rational and how to earn credibility anyway You can move a room in a presentation You care about category — you've worked inside a category-defining company, or wish you had, and can articulate what makes a category narrative land versus sink Nice to have: Video content creation from start to finish CX background (martech or adjacent spaces also work) European startup or scale-up experience What success looks like The September launch lands as a market-defining moment, with pipeline and revenue contribution you can point to The website closes deals instead of leaking them — a first-time visitor can read it in sixty seconds and understand exactly how TheyDo can accelerate their business GTM has the competitive answer before they need to ask, with coverage across active segments and every key rival Narrative discipline holds across web, launches, enablement, and customer stories — measured by consistency, not volume AEs walk into deals with decks that tell a story, and CS runs renewals and expansions with playbooks tied to value delivered PMM-driven launches, web, and enablement show up in expansion and net new opportunities, not just activity metrics Why you shouldn't apply You wait for a brief — here, you drive the agenda You need a hierarchy and clear handholding to do your best work — this is a non-hierarchical environment with full ownership from day one You treat CS enablement as an afterthought to Sales — they carry equal weight in this role You build content that needs constant tending — we want systems and assets that compound You're uncomfortable being measured on pipeline impact, deal velocity, expansion, and narrative consistency rather than activity You're skeptical of AI in your own workflow — running your own agents is a default expectation, not an optional extra What we offer our permanent employees: 💰 Competitive compensation and pre-IPO equity - we like to give our team members ownership with our stock package. When TheyDo succeeds, we all succeed! 🌍 Fully remote working with flexible hours - we're staunch advocates for autonomy and flexibility. 🩺 Health Insurance benefit - at TheyDo our team’s health and wellbeing are a priority. We include tailored support for every employee, regardless of location. 🌴 Flexible holiday days – We love what we do and equally love taking a break. You'll have a minimum of 25 days of paid holiday per year (pro rata), in addition to public holidays and an extra three days during our annual company-wide winter shutdown in December. 🧠 Learning and Development budget we encourage everyone to take ownership and invest in their growth and development, providing financial support to benefit you in your role and career. 🧘‍♂️Wellbeing budget - nurture your mind and body. We’ll support you in looking after you, whether it's meditation, mindfulness, or a yoga/gym membership. 👪 Paid parental leave - we'll ensure financial support and time off for you to bond with the newest little members of your family (6 months for the primary carer, and 6 weeks for the secondary carer - fully paid). We provide paid childcare leave when you need to take time out to help your little one recover. 👨‍💻Home office or co-working support - choose your ideal workspace with our home office or co-working budget. Whether you prefer the comfort of your home office or the collaborative atmosphere of a co-working space, we've got you covered. 🗺️ Company events - we regularly connect in-person to strategise, reflect or simply have fun. Our most recent company retreats were held in Spain, Portugal and France. ⚒️ Latest tech & tools - MacBook Air or Pro, we want you to have the equipment that you’re most comfortable with. We use tools such as Gather, Slack, Notion, Loom, G:Suite and naturally TheyDo to work collaboratively and asynchronously. 🚀 Continuous growth of our benefits package as we continue to grow in size To any recruitment agencies, we appreciate you would like to support us but we do not accept any unsolicited CVs or introductions. About TheyDo Our core values are the driving force behind every decision we make. We ‘Journey together’ along a path of collaboration and synchronization. In everything we do, we ‘Own it’ , never shying away from taking action or making decisions. Our ‘Cloaks off’ mentality ensures that transparency and integrity reign supreme. We ‘ Simply to accelerate ', cutting through complexity to focus on what truly matters and moving forward with clarity and speed Moreover, ‘Customer Fueled’ innovation is at the heart of our work, as we know that the success of our product is directly linked to how we involve our customers in the process. TheyDo is an equal opportunities employer. Our customers are diverse, and we believe our organisation should be, too. We nurture an inclusive culture where everyone feels equally important, no matter their background or status. We will never discriminate on the grounds of gender, civil status, family status, sexual orientation, religion, age, disability, education, or race. Our commitment to building a diverse and inclusive TheyDo includes making reasonable adjustments to the interview process. If you need any adjustments, please reach out to your Talent Partner. If you are a woman or part of an underrepresented group, we encourage you to apply. Even if you don’t check every box — your skills and perspective could be just what we need to succeed. We value diversity and know you bring something unique to the table! #LI-Remote