Senior Product Marketing Manager

About Spark Advisors We're building healthcare tech for a system that desperately needs it. Each year, millions of Americans deal with confusing changes to their Medicare plans that impact their prescriptions, access to care, and pocketbooks. These aren’t just inconveniences – they are potentially life-altering changes that leave seniors medically and financially vulnerable. Independent Medicare advisors play a crucial role in guiding seniors through this complexity and helping them find the right coverage for their needs. But their ability to be effective healthcare advocates has long been hamstrung by broken tools and outdated systems. Spark is fixing that. We’re the fastest-growing Medicare platform in the country, combining AI, an industry-leading CRM, and client services to transform how 10,000+ brokers acquire, enroll, and support clients in their local communities. Join a talent-dense team from Square, Ramp, Yext, Oscar, and Cedar — backed by Primary Ventures and Viewpoint Ventures — that is serious about building technology to expand access to quality healthcare. We offer remote work, sabbaticals, company retreats, and other generous benefits that earned us recognition as one of Inc. Magazine’s Best Workplaces of 2025 Healthcare is overdue for innovation. Let’s redefine what its future looks like — together. Summary Spark is the only platform purpose-built for independent Medicare brokers and agencies, giving 10,000+ brokers everything they need to run and grow a modern Medicare business. This is a foundational PMM hire with real scope. You'll own the full product marketing function — shaping how Spark is positioned in the market, leading go-to-market strategy for new products and segments, building the content and programs that establish Spark as a technology leader, and partnering with sales and customer success to drive broker adoption and growth. It's a build role, which means you'll be setting the foundation, not inheriting one. The upside is that you'll have genuine ownership and the ability to leave a real mark on how one of the fastest-growing companies in Medicare goes to market. You'll sit at the intersection of product, sales, and marketing, translating complex Medicare platform capabilities into clear narratives that resonate with independent Medicare brokers and agencies. You'll be both a strategist and an executor, owning the content and collateral you create while partnering closely with demand gen, sales, and customer success. You'll report to Spark's VP of Marketing. What You'll Do Positioning, Messaging & Narrative Own Spark's core platform narrative and messaging framework across Medicare brokers and agencies Develop and maintain differentiated positioning for Spark's products and capabilities Build and evolve buyer personas grounded in ongoing market research and customer conversations Maintain competitive intelligence and communicate findings across the organization Product Launch Management Lead end-to-end GTM execution for product and feature launches, from strategy through post-launch measurement Own cross-functional launch readiness across product, design, DG, sales, and customer success Define and track success metrics tied to awareness, adoption, and sales impact Go-to-Market Strategy Develop GTM strategy for new offerings, new product tiers, and new broker or agency segments Partner with product and revenue leadership to inform roadmap prioritization with market and competitive insight Build the strategic POV on where Spark plays and how we win in each segment Technology Leadership & Content Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space Produce thought leadership, product-focused content, and adoption-driving materials — as both creator and strategist Partner with demand gen and content marketing to extend reach and drive awareness Leverage AI tools to accelerate research, content creation, and synthesis Customer Marketing & Lifecycle Build on Spark's existing foundation to develop lifecycle programs that drive product adoption and broker engagement Design communications that help brokers and agencies get more value from Spark's platform and capabilities Partner with customer success and product to identify adoption gaps and address them through marketing programs Sales & Growth Enablement Own the broker acquisition narrative and the toolkit that supports it: pitch decks, battlecards, one-pagers, objection handling guides Partner with sales on messaging strategy for new agency segments and product offerings Run enablement trainings and ensure field teams can confidently represent Spark's value proposition What We're Looking For 5–8+ years of product marketing experience in B2B technology — you've been in the seat long enough to own something real Proven track record of owning GTM strategy and launch execution for a net-new product, product tier, or customer segment Strong positioning and messaging skills, with work samples you're proud of and a clear point of view on what makes great PMM craft Experience building sales enablement programs and the collateral that helps field teams win deals Demonstrated ability to learn quickly and adapt to new industries, products, and personas Highly curious by nature: you ask a lot of questions, do your own research, and think things through before acting True cross-functional ownership — you've driven projects across product, sales, and marketing and held accountability for outcomes Strong IC writing and content creation skills — you can produce polished assets, not just briefs Proficient with AI tools to accelerate your work Comfortable operating in a build environment with limited historical infrastructure Nice To Haves: Experience in health tech, insurance tech, or a similarly complex or regulated industry Customer marketing or lifecycle marketing experience Familiarity with channel or partner-led GTM motions Experience at a high-growth startup where you've had to build from scratch Compensation Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Spark. In accordance with New York City, Colorado, California, and other applicable laws, Spark is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity. A reasonable estimate of the current salary range is listed below . We expect most candidates to fall in the middle of the range. We also believe that your personal needs and preferences should be taken into consideration, so we allow some choice between equity and cash. Base Salary $160,000 — $180,000 USD Why you should join our team By joining Spark, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the brokers and beneficiaries we serve. And you'll learn, grow, be challenged, and have fun with your team while doing it. We strive to help you and your family thrive. We're committed to supporting your happiness, healthiness, and overall well-being by providing a comprehensive benefits program. In addition to your base salary, we also offer: Equity compensation Health care, including dental and vision through our PEO Sequoia Flexible work location; co-working available 401k Paid Time Off Monthly Remote Work Stipend (help cover costs of home-office needs) Paid Parental Leave Up to 14 weeks for birthing parents Up to 8 weeks for non-birth parents 11 paid holidays 2 week sabbatical at 5 years of employment Wellbeing Perks through SpringHealth, OneMedical, PerkSpot, and SoFi Compliance Spark is a proud participant in E-Verify. As part of our commitment to compliance, we use the E-Verify program to confirm the employment eligibility of all employees working in the United States. For more information about E-Verify, please visit www.e-verify.gov . Furthermore, for security and compliance requirements, we’re unable to accommodate international remote work. While we fully support travel and time off, all work must be conducted from an approved location within the U.S. At Spark, we are committed to hiring the best team to serve our clients regardless of their background. We need diverse perspectives to reflect the diversity of our problems and the population we serve. We look to hire people from a variety of backgrounds, including, but not limited to, race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status. AI Notice: We may use AI-enabled tools to assist with certain aspects of our hiring process. These tools do not replace human decision-making, and all employment decisions are made by qualified team members in compliance with applicable laws.