Senior Product Manager, eCommerce Consumer

At Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage. The Senior Product Manager, eCommerce Consumer Experience will report to the Vice President of Product and lead the strategy, roadmap, and execution of customer-facing digital experiences across Thorne.com. This role is responsible for driving measurable business growth through best-in-class eCommerce experiences that improve customer engagement, conversion, retention, and customer lifetime value across the online shopping journey. The ideal candidate brings deep experience in consumer product management within D2C eCommerce environments and thrives at the intersection of customer experience, business strategy, experimentation, and execution. This individual will partner closely with Product, Engineering, Design, Data Analytics, and Marketing teams to deliver intuitive, high-performing experiences on Thorne.com, including key pages, search, navigation, post-purchase, and personalization experiences. Success in this role requires strong product sense, customer empathy, data-informed decision making, and the ability to navigate ambiguity while driving alignment across cross-functional stakeholders. The ideal candidate is highly collaborative, organized, proactive, and comfortable balancing strategic thinking with hands-on execution in a fast-paced environment. RESPONSIBILITIES Product Leadership Own and evolve the customer-facing product roadmap for Thorne.com, proactively driving initiatives that improve conversion, engagement, repeat purchase behavior, and customer lifetime value Partner with senior leadership to define and execute product strategy across the ecommerce shopping experience and broader customer journey Lead product discovery, roadmap prioritization, and feature delivery across key eCommerce experiences including Home Page, PLP, PDP, search, navigation, cart, checkout, post-purchase, and personalization Facilitate product thinking, design thinking, and generative discovery workshops that align cross-functional teams around customer needs, business opportunities, and solution development Translate customer insights, behavioral data, and business goals into actionable product requirements, experimentation opportunities, and high-quality feature launches Champion a customer-first, experimentation-driven approach to product development, continuous optimization, and iterative learning Cross-Functional Execution Collaborate closely with Engineering, Product Design, Data Analytics, and Marketing to deliver impactful customer experiences Drive alignment across cross-functional stakeholders while balancing competing priorities, timelines, risks, and business objectives Lead product and design reviews, support testing and rollout strategies, and communicate product requirements clearly across both technical and non-technical teams Foster strong cross-functional relationships and contribute to a collaborative, accountable, and customer-centric culture Data-Informed Optimization Drive improvements in discoverability, wayfinding, mobile conversion, and overall user experience through data-informed decision making Analyze customer behavior, funnel performance, and site analytics to identify opportunities for optimization, experimentation, and growth Monitor and improve key eCommerce KPIs including engagement and business metrics, such as conversion rate, AOV, repeat purchase behavior, and customer lifetime value Partner with Data Analytics and Engineering teams to support accurate tracking, reporting, and measurement across customer experiences and experiments WHAT YOU NEED Bachelor’s degree required A minimum of 6-8+ years of product management experience within D2C eCommerce or consumer digital products Strong understanding of eCommerce UX, customer journeys, digital merchandising, and conversion optimization Proven experience leading product discovery, experimentation, and customer-facing feature development in highly cross-functional environments Ability to translate customer insights, analytics, and business goals into product strategy, prioritization, and execution Strong communication, organizational, and stakeholder management skills, with the ability to simplify complex concepts into actionable plans Demonstrated ability to operate effectively in fast-paced, ambiguous environments with an objective, action-oriented, and hands-on approach to problem solving Ability to form and communicate a strong point of view while remaining adaptable and open to new information, feedback, and evolving business needs High emotional intelligence, sound judgment, and a collaborative leadership style Experience within wellness or consumer health businesses is a plus Passion for health and wellness, and creating a positive difference in consumers’ lives is highly valued WHAT WE OFFER Competitive compensation 100% company-paid medical, dental, and vision insurance coverage for employees Company-paid short- and long-term disability insurance Company- paid life insurance 401k plan with employer matching contributions up to 4% Gym membership reimbursement Monthly allowance of Thorne supplements Paid time off, volunteer time off and holiday leave Training, professional development, and career growth opportunities