Senior Product Designer, Growth (Upper Funnel)

ABOUT THE TEAM At Mural, we’re reimagining how teams think and create together. The Design and Research team brings clarity to complexity, shaping experiences that help people collaborate, ideate, and solve problems visually. We partner deeply with engineering, product, and research to invent the next generation of collaborative work combining craft, systems thinking, and bold exploration. YOUR MISSION As a Senior Product Designer focused on product-led growth and discovery, you’ll design the entry points and journeys that help users understand Mural’s value from their first interaction inside the application. You’ll work on discovery surfaces, sign-up and single-click identity flows, onboarding experiences, and goal-oriented paths that connect intent to outcomes. This role is deeply application-focused. You will not design marketing pages. Instead, you’ll shape how users arrive in the product, connect to a value proposition, choose how to sign up, and move through onboarding with clarity and momentum. You’ll carry the original discovery message through identity, setup, and first success, ensuring continuity and reducing friction at every step. You’ll be successful if you enjoy designing systems that learn, adapt, and improve through experimentation, and if you think in terms of journeys rather than screens. WHAT YOU'LL DO Player Responsibilities (Individual Contributor Work): Design in-product discovery surfaces that introduce users to Mural’s value and guide them toward meaningful starting points. Collaborate with IAM to design growth-oriented sign-up and identity flows that support multiple one-click OAuth and IAM options, balancing speed, trust, and clarity. Contribute to Mural’s design system by adding patterns that support growth and monetization use cases Shape onboarding journeys that preserve intent and messaging from discovery through first success and early engagement. Design goal-oriented product paths that help users quickly achieve outcomes aligned to why they showed up. Partner with growth designers, product managers, engineers, and data teams to design, ship, and iterate on experiments across discovery and activation. Create high-craft UX and UI that balances speed, clarity, and scalability within a complex application. Use qualitative and quantitative signals to refine designs based on behavior, drop-off points, and experiment outcomes. Prototype rapidly with AI tooling to explore ideas, align teams, and validate hypotheses before and after release. Design & Research Team Contribution: Share growth approaches for designing discovery, onboarding, and identity flows with peers through critique and collaboration. Partner with research, data, and product teams to elevate experimentation quality and improve how Mural understands user value signals. Contribute to a culture of design excellence, especially in areas where growth and monetization intersect with core product experiences. Influencing Decisions: Reframe growth problems as end-to-end journeys, not isolated flows or entry points. Collaborate with design, product and data partners to define success metrics tied to user intent and outcomes, not just clicks or conversion rates. Collaborate with product, research, and data science to define success metrics, interpret experiment outcomes, and prioritize next steps. Advocate for reducing friction while protecting user trust, accessibility, and long-term product health. Help teams understand how discovery, identity, and onboarding decisions shape downstream engagement and retention. WHAT YOU'LL BRING 5+ years of product design experience working on complex applications, ideally in PLG, SaaS, or self-serve products. Comfort working in fast-moving, experiment-driven environments with frequent iteration and learning. Experience designing in-product discovery, onboarding, sign-up, or activation flows. Exceptional craft: visual clarity, spacing, motion, and interaction polish are second nature. Strong interaction design skills and a careful approach to visual polish, hierarchy, motion, and clarity. Ability to design within systems, understanding how decisions cascade across surfaces and journeys. Experience partnering with product and data teams to interpret behavioral insights, experiment results, or funnel metrics. Curiosity and proactive problem solving: you explore edge cases, anticipate constraints, and think beyond the immediate brief. Empathy for first-time users and sensitivity to trust, motivation, and cognitive load. Strong communication skills that help cross-functional partners make smart, user-centered decisions. Also great if you bring Understanding of identity and authentication patterns, including OAuth, SSO, and account creation tradeoffs from a user experience perspective. Familiarity with experimentation frameworks or growth analytics. Experience designing for organic acquisition or activation funnels. Familiarity with AI-assisted experiences or contextual intelligence in product flows. Background in experimentation frameworks or rapid hypothesis-driven iteration. Why you’ll love Mural You’ll have the chance to invent how the world collaborates. You’ll design experiences that help teams think visually, work faster, and create together in ways that feel natural and expressive. You’ll partner with a deeply creative and cross-disciplinary team that values curiosity, clarity, and craft. At Mural, we “drink our own champagne” and use our product daily to collaborate, ideate, and prototype together. This role is Canada Remote. Your design work will shape how millions of people around the world collaborate. The base salary for this role ranges from $132,000 - $165,000 + bonus + benefits. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Equal Opportunity We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.