Senior Product Analyst

ABOUT OUR COMPANY: The crushing weight of debt is something that we believe holds people back from reaching their dreams and making a splash in the world. So in 2013, after seeing our friends and family struggle with student loans, we created Splash Financial. Over the years, our mission has expanded to include helping people with other forms of debt - such as refinancing credit cards, which are at all time highs in the US. And we’ve been able to refinance $6+ Billion in loans through our network of Splash, powered credit union and bank partners who leverage our marketplace and automated loan processing technology. And we’ve raised over $135 million from investors like partners of DST Global, Citi Ventures, TruStage Ventures, Northwestern Mutual Future Ventures, Detroit Venture Partners, and more. But at our core, we’re still that little company from Cleveland with a big dream: to make people more powerful than their debt and we’re just getting started.. ABOUT OUR WORKPLACE: Splash is remote-first, and proud of it — though our collections team works in-person at our Arizona location. We spend our days simplifying financial products and getting them into the hands of people who need them most. Right now, we’re focused on building financial technologies that fundamentally transform how the industry lends. Although Splash has been around since 2013, we still operate like a startup — fast-paced, nimble, and full of heart. We’re good people who care deeply about doing meaningful work and we approach challenges with creativity, passion, and urgency. And to hire the best, we provide the best: great health insurance, competitive salaries, and unique benefits like quarterly meet-ups and access to engagement tools that keep us connected — even from afar. At Splash, everything we do is guided by our values: Own It – We take full accountability and follow through on commitments. Raise the Bar – We move fast, innovate faster, and push through barriers. Say the Hard Thing – We speak up with honesty, respect, and a desire to solve problems and make things better. Elevate Each Other – We win as a team by lifting each other up. These values show up in how we work and how we connect — whether we’re collaborating on big projects or bonding over everyday moments. Yes, we even have Slack channels for #kids-and-pets and #food because we believe being human makes us better teammates. ABOUT THE ROLE: Splash Financial is looking for a Senior Product Analyst to help us answer the "why" behind customer behavior and product performance. You'll be the analytical lead of our product organization, owning the experimentation, instrumentation, and insight work that shapes our roadmap and the customer experience. In this role, you'll design and analyze A/B tests, turning results into clear, compelling stories for both executives and cross-functional partners. You'll lead our product analytics stack, define the metrics that matter, and build intuitive dashboards that give teams a trusted, self-serve view of product health. You'll also build a unified customer 360 view that connects acquisition, onboarding, servicing, and outcomes, giving Splash a holistic understanding of our borrowers. Beyond the data work, you'll own a lightweight research program — customer surveys, NPS analysis, and interview synthesis — ensuring product decisions are grounded in both quantitative rigor and qualitative insight. Sitting at the intersection of data, product, and customer experience, this role is a critical partner in driving growth and conversion across our portfolio. WHAT YOU’LL DO AT SPLASH: Own experimentation and test analytics: Design, implement, and analyze A/B and multivariate tests across the product experience, including funnel optimizations to new feature launches Build and maintain core product & business dashboards: Develop, automate, and continuously improve dashboards and reporting that track key product, funnel, and customer metrics; make it easy for PMs and leaders to self-serve insights and monitor performance. Lead product analytics tooling and instrumentation: Own the roadmap, governance, and best practices for our product analytics stack (event schemas, tracking plans, data quality); partner closely with Product and Engineering to ensure every new feature ships with the right instrumentation and metrics. Create and evolve a customer 360 view: Bring together product usage, marketing, servicing data into a holistic view of the customer journey; identify segments, behaviors, and opportunities that drive acquisition, conversion, engagement, and long-term value. Translate customer feedback & data into actionable insights: Combine quantitative analysis (funnels, experiments) with qualitative signals (surveys, NPS, interviews, customer service calls and tickets) to surface insights and recommendations that shape product strategy and prioritization. Own lightweight customer research programs: Lead customer surveys, NPS programs, and usability interview syntheses; conduct competitive and market analysis; translate qualitative findings into product recommendations that complement quantitative work Leverage AI tools to accelerate analysis and insight generation: Actively use AI-powered tools (e.g.- LLM-assisted data exploration, AI-enhanced analytics platforms) to increase the speed and depth of analysis; help the team develop frameworks for where AI can improve experimentation, personalization, and product decisions WHAT YOU’LL BRING TO SPLASH: 5-8+ years of experience in product analytics, data science, business intelligence, or a related field, preferably in fintech, consumer lending, or a consumer marketplace environment. Strong proficiency in SQL and working with relational databases; comfort validating large datasets and joining complex tables. Experience with a scripting language (e.g., Python or R) for deeper analysis, modeling, or automation is a plus. Demonstrated experience designing, running, and evaluating A/B tests (or similar experiments) — including hypothesis formation, sample size estimation, guardrails, and clear communication of results and trade-offs. Hands-on experience with modern product analytics and BI tools (e.g., Logrocket, Amplitude, Mixpanel, Heap, Looker, Tableau, Mode, etc.), and a track record of building dashboards and self-serve tools that enable others to answer their own questions. Familiarity with research methods- survey design, NPS analysis, usability study basics, or competitive intelligence and the ability to extract signal from qualitative data and pair it with quantitative analysis. Experience running or synthesizing customer interviews is a plus. Working knowledge of AI/ML tools and how they apply to analytics workflows, including LLM-assisted data analysis, AI-powered product features, and the ability to instrument and measure AI-driven experiences. Comfort using AI tools to accelerate your own work is expected. Entrepreneurial, resourceful, and comfortable operating with ambiguity; you identify opportunities, propose solutions, and drive them to completion with limited guidance while maintaining a high bar for quality. COMPENSATION: The base salary range for this role is $150,000 to $180,000 annually, based on market data and internal compensation practices. This role may also be eligible for a bonus component tied to individual and company performance. Final compensation will be determined by factors such as location, experience, and skill level. SPLASHERS ENJOY: Fully remote work freedom (for most roles) Competitive salary packages Flexible PTO + 9 company holidays Equity: Share in our start-up success Comprehensive and affordable insurance benefits Paid parental leave for both caregivers Essential modern equipment to get the job done Fully paid Claude subscription to supercharge your work 401(k) for your future savings Quarterly meet-ups: In person & virtual fun Awesome Splash swag to flaunt your team spirit Employment at Splash is based on individual merit. Opportunities are open to all, without regard to race, color, religion, sex, creed, age, handicap, national origin, ancestry, military status, veteran status, medical condition, marital status, sexual orientation, affectional preference, or other irrelevant factors. Splash is an equal opportunity employer. JOB OFFER & RECRUITMENT SCAM NOTICE At Splash Financial, we want candidates to feel confident and safe throughout the hiring process. Unfortunately, scammers sometimes pose as employers to trick job seekers into sharing personal information or money. PLEASE BE AWARE: Splash Financial will never ask for payment , banking details, or cryptocurrency as part of our hiring process. All legitimate job communications from Splash Financial will come from an @splashfinancial.com email address. We do not conduct interviews solely via text message or chat apps. Any offer of employment will be made only after a formal interview process and will be sent directly from Splash Financial. IF YOU RECEIVE A SUSPICIOUS MESSAGE: Do not respond or share personal information. Do not click on unknown links or download attachments. Report the message to [email protected]