Senior PPC Specialist (Remote)

About Us: Ovation Law Firm is a fast-growing, consumer-focused law firm based in the United States, committed to delivering exceptional legal services while fostering a high-performance, accountable, and supportive workplace. As we continue to scale nationally with a remote-first workforce, our internal technology and systems play a critical role in keeping our teams productive, secure, and connected. We operate in a fast-paced environment where reliability, responsiveness, and operational discipline matter. About the Role: We are seeking a Senior PPC Specialist to lead high-intent lead generation campaigns within the legal space. This role focuses primarily on Google Ads across high-cost, high-acquisition channels, with additional reach on YouTube. This is not an eCommerce-focused position. The Senior PPC Specialist will own the management, optimization, and scaling of performance-driven campaigns, with a strong emphasis on lead quality, conversion performance, and true cost per acquisition. This is a high-impact role for an experienced practitioner who can drive measurable results independently in a competitive, data-driven environment and help raise the bar for the broader marketing team. Key Responsibilities Own and optimize Google Ads and YouTube campaigns focused on lead generation Develop and refine campaign structures based on intent, geography, and performance data Conduct ongoing search term analysis and implement strong negative keyword strategies Monitor Auction Insights, impression share, and competitive positioning Lead keyword research, write high-performing ad copy, and align creative with optimized landing pages to drive conversions Drive campaign structure development, A/B testing, and automation strategy to maximize performance Use GA4 and Google Search Console to analyze performance trends and surface opportunities Evaluate performance based on true CPA and signed cases, not just CPL Track lead flow and monitor lead quality across platforms Partner with the intake team to identify trends and recommend improvements to lead targeting and ad strategies Lead landing page improvements and conversion-rate optimization efforts Own PPC reporting, including weekly and monthly performance and lead-quality reports, and ensure accurate data collection across campaigns Organize and analyze marketing data using tools like GA4, Looker Studio, and Excel Manage external lead generation partners by coordinating assets, sharing feedback, and tracking lead results Provide strategic input on budget allocation and channel mix to the Growth Marketing Director Mentor junior team members and contribute to PPC best practices, testing frameworks, and team knowledge-sharing Requirements 5+ years of hands-on experience managing Google Ads for lead generation Proven experience in high-CPC industries such as legal, medical, or financial services Deep understanding of bidding strategy, match types, and advanced performance optimization Ability to interpret data and make independent strategic decisions based on performance trends Track record of scaling lead-gen campaigns while improving true CPA Advanced proficiency in GA4, Search Console, Looker Studio, and Excel Familiarity with landing page testing tools (Unbounce, VWO, etc.) and CRM tracking Strong written communication and attention to detail Self-starter mindset with a proactive, accountable, ownership-driven approach to performance Ability to thrive in and help set the pace of a fast-paced, high-performance environment Google Ads certification (preferred) What We Look For: Ownership-oriented mindset with strong follow-through. Strong analytical and critical-thinking abilities, with a data-driven approach to decisions. Detail-oriented and accuracy-focused, especially around tracking, reporting, and budget management. Clear communicator who can explain campaign performance and insights to non-technical stakeholders. Process-driven and highly organized, able to manage multiple campaigns under pressure. Proactive attitude toward improving campaigns, testing strategies, and operational efficiency. What We Offer: Competitive compensation commensurate with experience. 100% remote work environment. Health, dental, and vision insurance benefits. Paid time-off (PTO).