Senior Performance Marketing Manager

We're looking for a Senior Performance Marketing Manager (Paid Ads Focused)! Do you check your campaign dashboards before your morning coffee? Are you the kind of marketer who can't leave a poorly optimized ad group alone? If paid media is where you do your best work — this role was made for you. 🌐 Work Setup: Remote (Philippines-based only) 🌙 Work Schedule: 6:00 PM – 3:00 AM Philippine Time 🏢 About the Role We're looking for a Senior Performance Marketing Manager with a strong paid media background to join our growing marketing team. You'll lead our paid acquisition efforts across Google, LinkedIn, Reddit and other platforms while collaborating cross-functionally on launches, enablement, and lifecycle campaigns. This is a hands-on role for someone who lives in the ad platforms, knows how to drive pipeline efficiently, and can connect paid performance to broader marketing outcomes. You'll work alongside the marketing team — complementing each other's strengths to cover the full marketing engine without missing a beat. ⚠️ Heads up: We specifically need someone with experience marketing AI, automation, or MSP/IT management software. If that's not your background, this role may not be the right fit. 🎯 What You'll Do Your core ownership — Paid Acquisition & Performance Marketing ✅ Own paid advertising strategy and execution across Google, LinkedIn, Reddit, and other platforms — including campaign setup, audience targeting, creative testing, bid management, and budget optimization ✅ Continuously test and iterate on ad creative, copy, landing pages, and audience segments to improve conversion rates and lower CAC ✅ Manage and continuously improve website performance, including landing pages, conversion rate optimization, and SEO best practices ✅ Work within and help evaluate the company's Martech stack — HubSpot, Marketo, Salesforce, Google Analytics, and more ✅ Track and report on campaign performance, surface insights, and make data-driven recommendations to the team 🤝 Collaborate with the team on 🔹 End-to-end webinar production — from promotion and registration flows to post-event follow-up and reporting 🔹 Go-to-market planning and execution for new product launches — including messaging, collateral, and campaign coordination 🔹 PLG funnels — onboarding email sequences, in-product messaging, and activation campaigns to improve trial conversion and user engagement 🔹 Sales enablement materials that support a quota-carrying team 🔍 What We're Looking For ⚠️ Experience marketing AI, automation, or MSP/IT management software products — REQUIRED ✅ 4–6 years of marketing experience, with at least 2 years in a B2B tech environment ✅ Deep, hands-on experience running paid media campaigns across Google, LinkedIn, Reddit, and other platforms ✅ Demonstrated experience with website management and conversion optimization ✅ Experience producing and promoting webinars or virtual events ✅ Familiarity with product launch processes and cross-functional collaboration ✅ Experience supporting PLG or self-serve funnels — onboarding, activation, or lifecycle campaigns ✅ Proven ability to create sales enablement materials that support a quota-carrying team ✅ Proficiency with marketing automation platforms and CRM tools ✅ Strong analytical skills and comfort working with campaign data and dashboards ✅ Excellent written communication and project management skills ✨ Nice to Have 💡 Experience with ABM (account-based marketing) strategies 💡 Familiarity with SEO tools such as Semrush or Ahrefs 💡 Experience working in a SaaS or PLG environment 💡 Background in marketing AI or automation products 🛠️ Tools You'll Work With 🔹 AI/Automation Products 🔹 MSP/IT Software 🔹 Google Ads 🔹 LinkedIn Campaign Manager 🔹 Reddit Ads 🔹 HubSpot 🔹 Marketo 🔹 Salesforce 🔹 Google Analytics 🔹 Semrush/Ahrefs 🏢 About MSPbots MSPbots is a US-based AI company that builds intelligent automation tools for Managed Service Providers (MSPs) worldwide — helping IT businesses work smarter by automating workflows, surfacing real-time data, and eliminating manual work. You'll join a lean, high-performing marketing team, work directly with US-based leadership, and have real visibility into the pipeline you help build. 🎉 Benefits & Perks 💊 HMO Reimbursement — $100/month 🛡️ Life Insurance Allowance — $20/month 🦷 Dental & Vision Reimbursement — Dental ($20/month) + Vision ($4/month) 🌴 15 PTO credits per year (convertible to cash if unused) 📚 Training & Learning Reimbursement — up to $30/month 🇺🇸 US Holiday Pay 🏠 Remote work flexibility 📈 Opportunities for growth in a fast-moving AI company 🌟 And more ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ If you're obsessed with AI, automation, demand generation, and scaling growth through paid acquisition — this is your playground. 🚀