Senior Performance Ad Creative Strategist – Direct Response Ads

Senior Performance Ad Creative Strategist – Direct Response Ads Who We Are At STERRY , we’re not your average Growth Marketing Agency—we’re the rocket fuel behind crowdfunding and e-commerce success. Since day one, we’ve helped clients pull in over $100 million in trackable online revenue. We shatter limits, supercharge brands, and turn every click into cash. Role Overview We’re looking for a Creative Strategist to lead the production of direct-response-style video ads that drive real results. This full-time, remote role is ideal for someone with a direct response background, a sharp eye for persuasive storytelling, and the skills to turn insights into high-performing creatives. You’ll collaborate with creators, source new talent, write winning scripts, and optimize creative systems from end to end. Key Responsibilities Write High-Converting Video Scripts Craft direct response-style scripts with strong hooks, persuasive copy, and clear CTAs. Create Briefs for Creators & Designers Develop clear and strategic briefs that align with brand tone, platform needs, and performance goals. Source, Negotiate & Collaborate with UGC Creators Find new talent, handle onboarding and communication, and ensure timely content delivery. Storyboard and Conceptualize Creatives Translate ideas into visual flows and collaborate with editors to bring concepts to life. Analyze Performance & Develop Iterations Use insights from Meta, Snapchat, Applovin, and YouTube to analyze winning ads and create new iterations. Pitch New Creative Ideas Weekly Lead ideation for fresh hooks, formats, and ad angles to test regularly. Implement Creative Systems & Use AI Tools Streamline workflows, boost productivity with AI, and scale creative output efficiently. Collaborate Across Teams Work with editors, marketers, and brand teams to align creative with performance insights and campaign goals. Are You Our Perfect Match? You’ve crushed direct response campaigns and have a portfolio to prove it. Scriptwriting is your jam—you know how to marry persuasion with personality. Numbers don’t scare you; you speak ROAS, CTR, and CPA fluently. You’ve managed video workflows, storyboards, and freelancer rosters. Bonus: You’ve tinkered with AI tools to speed up your creative spark. Nice-to-Have Skills: Familiarity with AI tools for copy, content, or video enhancement Experience briefing and managing freelancers or creators Understanding of current ad trends in UGC, paid social, and performance creatives Perks & Vibes 💼 100% remote freedom 💰 Competitive salary (we reward results!) 🎨 Creative playground—test wild ideas without red tape 🚀 Fast-paced team obsessed with growth Ready to make ad magic and drive real revenue? Apply now and let’s write the next chapter of STERRY’s success—together!