Senior Paid Media Specialist

Job Description This is a remote position. Our client is looking for a strategic and results-driven Senior Paid Media Specialist to join their dynamic team on a part-time basis. This role is 100% remote, offering the flexibility to work from anywhere. Over the past few years, they have solidified their reputation as a leader in the retail consultancy space by consistently delivering exceptional growth for their diverse portfolio of clients through a holistic, full-funnel marketing approach. In this role, you will be at the helm of developing and executing innovative digital marketing strategies across a variety of platforms, including Meta, Google, Bing, X, Reddit, and LinkedIn. You will play a pivotal role in driving online sales and maximizing performance for a growing roster of retail clients. Responsibilities Develop and implement comprehensive paid media strategies across all assigned client accounts. Manage, execute, and continuously optimize campaigns on key platforms such as Google Ads, Meta Ads, and Microsoft Ads. Analyze campaign performance data, generate detailed reports, and provide actionable insights to meet and exceed client objectives. Cultivate and maintain strong, trusting relationships with clients through clear communication and consistent delivery of results. Lead performance review meetings with both internal team members and external client partners. Provide strategic support and insights to the senior leadership team. Establish and refine internal processes to ensure efficient use of resources and achievement of goals. Independently manage multiple projects in a fast-paced, high-volume environment. Requirements A minimum of 3 years of experience in Paid Media management (SEM & Social) with a specific focus on eCommerce. At least 2 years of hands-on experience with Shopify, Commerce Manager, and Google Merchant Center. Proficiency with web analytics platforms, specifically GA4 or Adobe Analytics, for at least 2 years. At least 1 year of experience managing advertising campaigns on X, Reddit, or LinkedIn. Demonstrated skill using reporting tools such as Looker, PowerBI, or Datorama. Familiarity with leveraging AI tools like ChatGPT to enhance work efficiency and productivity. A strong, process-oriented mindset with an exceptional attention to detail. Benefits This is a part-time, 100% remote position. The opportunity to work with a diverse and exciting portfolio of retail clients. Be part of a forward-thinking team that employs a holistic, 360-degree approach to business growth.