Senior Paid Media Executive

Senior Paid Media Executive Senior Paid Media Executive Join our energetic Performance Marketing team in Central Manchester and help shape the future of paid media for some of the world’s most trusted travel brands. This is an exciting opportunity for a data-driven digital marketing specialist who thrives in a fast-paced environment and is passionate about driving measurable results. You’ll work across large-scale, high-spending campaigns, helping us stay ahead in an increasingly competitive travel market while delivering exceptional experiences for our guests and homeowners. Your mission As our new Senior Paid Media Executive, your mission is to drive growth through best-in-class paid media campaigns across multiple channels. You’ll play a key role in managing and optimising high-value accounts, leveraging data and insights to improve performance, maximise return on investment, and support Awaze’s ambitious growth plans. Working closely with the Performance Marketing Manager and wider marketing teams, you’ll help shape the future of our paid media strategy while continuously exploring new opportunities, technologies, and innovations. What you'll be doing Manage and optimise large-scale paid media campaigns across Paid Search, Paid Social, Display and Video channels Monitor, analyse and report on campaign performance, identifying opportunities to improve ROAS, CPA and conversion rates Collaborate with the Performance Marketing Manager to develop and execute growth strategies across key accounts Build, test and refine audience targeting, bidding strategies, creative approaches and campaign structures Develop and implement creative testing frameworks to improve engagement and conversion performance Stay ahead of industry trends, platform developments and emerging technologies within the digital marketing landscape Lead and contribute to performance marketing projects, experiments and innovation initiatives Work cross-functionally with internal stakeholders to ensure campaigns align with wider business objectives Take increasing ownership of a portfolio of accounts and become the subject matter expert for your channels Who we’re looking for You’ll thrive in this role if you're passionate about digital marketing, enjoy using data to solve problems, and are motivated by delivering measurable business impact. You’re curious, commercially minded, and always looking for ways to improve performance and develop your expertise. We’re looking for someone who brings: Experience managing significant paid search budgets, either in-house or within an agency environment Strong knowledge of Google Ads, Microsoft Ads and Meta Ads platforms The ability to analyse performance data from multiple sources and translate insights into actionable optimisations Experience using analytics and reporting tools such as Google Analytics and Looker Studio (formerly Data Studio) A strong understanding of campaign measurement, attribution and performance marketing best practices Experience developing and executing creative testing strategies across different ad formats Excellent communication skills and the ability to work effectively with a variety of stakeholders A collaborative, proactive and results-oriented approach to getting things done Bonus points if you have: Certifications across Google Ads, Microsoft Ads and Meta platforms Experience within the travel, leisure or hospitality sector Experience working in industries with strong seasonal demand patterns How you'll make an impact Deliver high-performing paid media campaigns that contribute directly to revenue growth and business objectives Improve campaign efficiency through continuous optimisation and testing Drive innovation by identifying and implementing new opportunities across established and emerging channels Enhance reporting and insight generation to support data-driven decision making Contribute to the ongoing development of Awaze’s in-house paid media capability Support the wider Performance Marketing team in achieving ambitious growth targets Help strengthen Awaze’s position as a leader in the highly competitive travel market Why you’ll want to work at Awaze We offer a versatile position in a strong professional and social environment - one you’ll have the opportunity to influence and help shape. You’ll be part of an international company that invests in the future, and join a dynamic, fast-paced department with skilled and committed colleagues who support each other. We’re a people-first business - and we know that our success starts with our teams. Here’s a glimpse of what you’ll enjoy: Generous discounts on holidays across our brands Flexible hybrid working with the autonomy to work in a way that helps you perform at your best Real opportunities to grow, learn and develop your career, both vertically and horizontally across teams, countries and responsibilities The chance to join Awaze at an exciting stage of growth and transformation Exposure to complex, high-investment digital marketing campaigns across multiple channels A culture that encourages learning, experimentation and continuous development About Awaze Our mission is clear - to create amazing holidays with Europe’s widest choice of holiday homes. With more than 110,000 properties across Europe, we are the largest managed vacation rentals business in the region. Our ambition is not only to be the biggest, but the best provider of holiday homes in Europe. As travel continues to evolve, we are focused on what comes next. We will keep strengthening our relationships with guests and homeowners, continuously improving the way we work, and delivering strong performance. By making things simpler and smarter, we are building a business that is ready for what’s next - powered by proud, passionate and inclusive people. Worth knowing We offer the best of both worlds: the energy of the office and the freedom of home, with hybrid working that lets you have a mix of office and remote work in a fast-paced, collaborative environment. What’s next? If this sounds like the right next step for you, hit Apply and follow the instructions to submit your application. We tailor our recruitment process to each role to give both you and our hiring teams the best possible chance to assess whether this could be the start of a successful collaboration. You’ll hear from us shortly after we’ve reviewed your application. We’re committed to running an inclusive and accessible recruitment process. All applicants will receive equal consideration for employment, and if you have any specific requirements or adjustments needed for the interview, just let us know when you accept your invitation - we’re happy to accommodate. Department Marketing Role Senior Performance Marketing Executive Locations Manchester Remote status Hybrid Our Perks & Benefits 🌴 Travel that inspires All of our team members get exclusive travel discounts on over 100,000 properties across Europe - relax, recharge, and experience our product like a guest, gaining valuable insight along the way. 🏆 Join a market leader We are proud to be the leading managed vacation rental player in Europe. We operate well known brands with a strong heritage in over 25 countries and have more than 100,000 holiday accommodation choices. 🌍 Local benefits Our benefits are adapted to each country we operate in, ensuring competitive, locally relevant support and perks wherever you’re based. Manchester What to expect from our hiring process At Awaze, we know that applying for a new role is a big step - so we aim to make our hiring process as clear, respectful, and engaging as possible. We believe hiring should be a two-way conversation. It’s just as much about you getting to know us, as it is about us learning more about you. While the exact process can vary depending on the role, here’s what you can generally expect: 1. Initial Conversation We like to keep things relaxed, so we'll usually start with an informal call. This is a chance for us to get to know each other, learn about your background and interests, and give you a better sense of the role and Awaze as a whole. 2. Interview Stage If our initial conversation goes well, we will invite you for an interview. This stage will give us an opportunity to understand your skills and potential, and for you to explore whether Awaze, the culture and the role align with your ambitions. 3. Additional Steps Some roles may involve follow-up interviews, presentations or skills assessments. If that's the case, our team will talk you through every step, so you always know what to expect.